Turn Your Google My Business Page into a Phone Leads and Client Acquisition Machine!

For: Aaron G. Whaley, Esq.
The Whaley Law Firm 
Hey Aaron,

Thanks again for your interest in our law firm leads and digital services.

We promise the time you spend on this page will be time very well spent as I reveal how your firm can - very realistically - add up to and as calculated and estimated below, $560,000 to $960,000 or more of additional net fee revenue each year.


By taking advantage of a big opportunity your firm is currently missing out on that can add up to an additional 100-200+ exclusive phone leads each and every month (per office GMB listing) for your firm...

...Just like our PI law firm client here, which we helped generate 208 phone leads for in just 28 days, from July 10, 2020 to August 7, 2020:

How are we able to generate 200+ phone calls in under one month for a single location law office using just one lead generation strategy?


When it comes to law firm lead generation and new client acquisition, we find that nothing beats the potential, power and profitability of having your Google My Business ("GMB") listing (click to view) found in the top three (3) Google Maps local search results (“3-Pack”) when potential clients are searching for your various legal services online.

The 3-Pack, in many instances, is the only place potential clients look at (and to) before making their decision on which law firm to call and retain for their respective cases. After all, your GMB listing has everything they need to make their decision and call you, including your firm's:

-Phone Number
-Website URL
-Business Hours
-Law Firm Description
-Legal Category
-Google Reviews
-Google Reviews Rating
-Appointment Booking
-Messaging (New)
-And More

This makes increasing your GMB listing's online visibility into the 3-Pack an absolute must if you want to give your firm the ultimate advantage to continue to prosper and grow.

And if you don't?

You will (continue to) leave leads, clients and fees on the table for your competitors to happily take advantage of, which they are currently doing.

However, when your GMB listing is in the 3-Pack for keywords prospects search to find your legal services, you’re in the prime location and position to dominate your market, generate endless exclusive phone leads and scale your firm to the next level and beyond.

After all, Google Maps local search traffic is the single-most valuable online traffic source for law firms to convert from cold traffic to exclusive phone leads and clients because of each searcher’s "intent."

For example, when a person searches Google for one of your practice area's keywords, such as “louisville personal injury lawyer,"  which gets about 320 monthly Google searches (per Google's Keyword Planner Tool), he or she is most likely researching and/or intending to find a Louisville area personal injury lawyer or law firm to consult with and potentially help them and/or a loved one with a personal injury-related case or claim.

Additionally, for car accident and criminal defense case/clients, "louisville car accident lawyer," has about 210 monthly Google searches while "criminal defense attorney in louisville ky" gets roughly 260 Google searches each month or, about 790 combined monthly Google searches for just these three keywords, as shown here:
Now, the current 3-Pack results, along with your GMB listing's rankings, for these three (3) high-value keywords are as follows:
Louisville Personal Injury Lawyer (320/Mo)
Your GMB Listing's Current Ranking: #8

Louisville Car Accident Lawyer (210/Mo)
Your GMB Listing's Current Ranking: #8

Criminal Defense Attorney in Louisville KY (260/Mo)
Your GMB Listing's Current Ranking: NR*
*Not Ranked (80 Results)
As you can see, your GMB listing is currently not found in any of the above 3-Packs and, not ranked or even found in any of the 80 total local search results for "criminal defense attorney in louisville ky."

To find your listing, a prospect needs to bypass the 3-Pack listings, then click or tap (on mobile) on "View all" for the first two 3-Packs (see arrows in above images) and scroll down to find your GMB listing in the #8th ranking position for both "louisville personal injury lawyer" and "louisville car accident lawyer," then click on it.  

The likelihood of either of those scenarios occurring is low as each of your above competitors in these 3-Packs have solid Google review ratings and plenty of reviews, which is key to not only getting phone leads, but also higher conversions; that is, converting more leads to new clients as 85% of people - potential clients - trust online reviews from complete strangers as much as a personal recommendation from a family member or friends.

In other words, there's really no reason for potential leads to click on "View all" for these keywords.  Instead, they most likely will select and call one of your competitors within the 3-Packs, thus causing you to (continue to) miss out on countless leads and clients that could otherwise be yours if (and when) your GMB listing is found in the 3-Pack for these, along with many other keywords, whether for personal injury, including car accidents, criminal defense and/or other types of cases, clients and practice areas.

I'm sure you'd like your GMB listing to be found in the 3-Pack for these and many other keywords, right?

And, wouldn't be helpful if you could quantify what ranking in the 3-Pack could mean to your firm from a lead generation and client acquisition perspective, along with an estimated return on investment ("ROI") for investing in your GMB listing's increased online visibility?

We thought so too, which is why we developed our Google Maps SEO ROI calculator that estimates your monthly and annual additional leads and new clients, along with your additional fee revenue (both on a contingency and non-contingency fee basis), your ROI and more when you rank for different keywords in the 3-Pack, based on:

i) the number of monthly Google searches for your primary keyword(s); that is, the most popular keyword(s) potential clients use to find your legal services via your GMB listing;
ii) your average gross fee per client (reduced to 1/3 for ROI purposes for contingency fee-based law firms only);
iii) your lead to client conversion (or closing) rate; and
iv) your monthly SEO investment

To give you an example of what is possible for your firm, we ran the following scenario using the total monthly search volume of the three above keywords, along with these assumptions:

a) 790 Monthly Searches
b) $10,000 Average Gross Fee Per Client
c) 30% Conversion Rate, and
d) $2,000 Monthly SEO Investment (this fee is only an assumption, not necessarily actual cost)

Watch the following short video clip to see us run this ROI calculation in 5 seconds:
Based on the above assumptions, which are conservative* considering new criminal defense cases would be (I assume) on a non-contingency/retainer fee-basis (and 3X the fee and ROI values to you for estimation purposes), your estimated results are as follows:

Monthly Contingency Fee-Based Estimate:

- 47 Additional New Phone Leads Per Month
- 14 Additional New Clients Per Month
- $46,667 Additional Net Fee Revenue Per Month ($470,000 gross)
- 2,333% ROI

Annual Contingency Fee-Based Estimate:

- 564 Additional New Phone Leads Per Year
- 168 Additional New Clients Per Year
- $560,000 Additional Net Fee Revenue Per Year
- 2,333% ROI

*Important: For a more accurate estimate, you can run individual calculations to estimate both new: i) contingency fee-based clients (PI-related), and ii) non-contingency fee-based cases, i.e. criminal defense. which we have done, with all other assumptions the same. Thus, by calculating the above keyword search volumes by contingency fee-based (530 monthly searches) and non-contingency fee-based (260 monthly searches) new cases, your monthly and annual blended fee estimates are as follows:

Monthly Blended Fee Estimate:

- 47 Additional New Phone Leads Per Month
- 14 Additional New Clients Per Month
- $80,000 Additional Net Fee Revenue Per Month ($240,000 gross)
- 4,000% ROI

Annual Blended Fee Estimate:

- 564 Additional New Phone Leads Per Year
- 168 Additional New Clients Per Year
- $960,000 Additional Net Fee Revenue Per Year
- 4,000% ROI

Whether $560,000 in additional annual fee revenue, $960,000 or somewhere in between, we suspect you'd be very pleased with these type of results, correct?

Even at just half of the conservative annual fee estimate, or $280,000, would be a game-changer, wouldn't it?

And while the above figures are estimates, they quantify and reveal what is possible for your firm when your GMB listing ranks for just the three above keywords, louisville personal injury lawyer, louisville car accident lawyer, and criminal defense attorney in louisville ky.

Imagine if (when) your GMB listing ranked for those three above and more keywords, opening up the opportunity for many more leads; and/or your actual average client value is higher than $10,000 and/or one of more new clients resulted in a 6-7 figure settlement or verdict; and/or your actual conversion rate is higher than 30%; etc.

Our point is that increasing your GMB listing's online visibility represents a massive opportunity for you to leverage, take advantage of and take your firm to the next level and beyond.

We highly recommend you input, if known, your actual figures and/or percentages into our calculator below so you can see your own estimates and what it can mean to your firm when your GMB listing are in the 3-Pack for relevant keywords like those above:
Google Maps SEO ROI Calculator
(For Contingency and Non-Contingency Fee-Based Law Firms)
Disclaimer: For educational purposes only

Directions: Double-click on blue cells to enter actual or estimated figures and percentage: 
Aaron, thanks again for your time reviewing this custom page personalized to you and your law firm.

We trust you found this informative, beneficial and see the great value in having your GMB listing found in the 3-Pack for keywords prospects search to find your legal services and potentially work with and help them with their respective legal issues.

If you want to take advantage of your big opportunity, we have our proven solution to getting more exclusive phone leads, clients and fee revenue while achieving more than a satisfactory ROI and taking your firm to the next level and beyond:

Our Accelerated Google Maps Search Engine Optimization Service ("Accelerated Maps SEO").

With our Accelerated Maps SEO service, we start every client's new service by accelerating six (6) months of Maps SEO work and complete it within 45-90 days of your start date.  Actual completion time typically averages between about 55-70 days and depends on several factors, including competition, keywords and more.

By front-loading and safely accelerating large amounts of SEO work, you can get significantly faster results as compared to non-accelerated Maps optimization. That is, more phone leads faster than you would otherwise receive, thus giving you more opportunities to consult with and convert more prospects into your newest clients. It is not uncommon for new client campaigns getting quick results; that is increased rankings and leads in as soon as 5-7 days to 2-3 weeks.

Given that your currently ranking 8th in the 3-Pack for both "louisville personal injury lawyer" and "louisville car accident lawyer," I anticipate that you should get fast results for both of those keywords and very likely other related keywords that have similar current rankings.

After completing your acceleration period, you can anticipate having increased GMB listing(s) visibility for more keywords and many phone leads. We then continue our work with ongoing and advanced optimization strategies to enhance, solidify and ensure that your GMB listing(s) are galvanized and do not slip in the Google Maps local search results and that your GMB listing(s) has your phones ringing off the hook with new leads to convert to clients.

Note that for all our services, including Accelerated Maps SEO, we do not require contracts or monthly minimums and only ask for 15 days advance notice to ramp down and cease our service. We also provide you with detailed monthly reporting and, at your option, quarterly (or more frequent) conference calls to discuss results, future planning, goals and objectives and more.

To learn more and/or ask us any questions about our Google Maps SEO ROI calculator, our Accelerated Maps SEO service and/or anything else regarding law firm marketing, call or email us now, at:

Anthony Devine
Founder & Owner | eDigitalWave
(843) 290-9950

To schedule a call on our calendar, click here.

P.S. One very key, related topic is with respect to your Google reviews. As you may be aware and can see below, you currently only have 10 Google reviews and an overall 4.1 Google reviews rating. This is, undoubtedly, costing you leads, clients and ultimately, fee revenue, especially when you compare to many of your competitors, including those in the above-referenced 3-Packs. To help you not only get more leads, but also to put you on better footing versus your competition and increase your conversions; that is, convert more phone leads/consults to clients, I highly recommend you get more 5-star Google reviews as soon as possible. Please note that we have a very highly-effective Google Reviews system that I'm more than happy to discuss with you and that gets fast results.
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