*Important: We can assign a unique call tracking number inside your GMB listing to track all calls from your listing, thus enabling you to calculate the number of new clients attributed to your listing each month. This provides proof and value of our Accelerated Maps SEO service and, most importantly, shows you the number of exclusive phone leads your GMB listing gets each month..
How are we able to generate 200+ phone calls in under one month for a single location law office (and exponentially more phone leads every month for multiple offices) with one lead generation strategy?
Simple. When it comes to law firm lead generation and new client acquisition, we find that nothing beats the potential, power and profitability of having your GMB listing found in the top three (3) Google Maps local search results (“3-Pack”) when potential clients are searching for your legal services online, especially when considering roughly 90% of people start a search on Google.
And for local searches, on many occasions, the 3-Pack is the only place potential clients look at (and to) prior to deciding which law firm to call and retain for their respective cases. That's because your GMB listing allows you to have everything they need to make their decision to call you to discuss their matter, including your firm's:
-Law Firm Description
-Google Reviews (VERY Important)
-Google Reviews Rating
This makes having each of your respective offices' GMB listing's online visibility in the 3-Pack for as many relevant searched keywords as possible an absolute must to give your firm the ultimate advantage over your competition.
And if you don't?
You will (continue to) leave leads, clients and fees on the table for your competitors to happily take advantage of, which for some valuable keywords (as you will see below), they are currently doing.
Just like physical real estate, when it comes to digital real estate, location, location, location is key. To generate an ongoing flood of phone leads, your digital assets, including most importantly, your GMB listing, needs to be found on the single-most valuable online/virtual real estate, Page 1 of Google.
For your GMB listing, the "location" is the 3-Pack...for the many keyword phrases prospects search to find your legal services in and around Salt Lake City.
The 3-Pack is the prime location and position to dominate your market competitors, generate endless exclusive phone leads and scale your firm to the next level and beyond.
After all, Google Maps local search traffic is the single-most valuable online traffic source for law firms to convert from cold traffic to exclusive phone leads and clients because of each searcher’s "intent."
For example, when a person searches Google for one of your practice area's keywords, such as “salt lake city personal injury lawyer," which gets about 210 monthly Google searches (per Google's Keyword Planner Tool), he or she is most likely researching and/or intending to find a Salt Lake City area personal injury lawyer or law firm to consult with and potentially help them and/or a loved one with a personal injury-related case or claim.
Additionally, for car accident cases/clients, "car accident lawyer salt lake city" gets about 140 monthly Google searches each month or, about 350 combined monthly Google searches for just these two keywords, as shown here:>