Turn Your Google My Business Listings into Your Firm's Exclusive Phone Leads and Client Acquisition Machine!

For: Heather Everett,
The Advocates Injury Attorneys  
February 2, 2021

Heather,

Thank you for taking your time to speak with me yesterday regarding our law firm leads services. As promised, below you will find our in-depth research and analysis of your Salt Lake City main office's Google My Business ("GMB") listing's* current online competitiveness, along with recommendations, to consistently generate significantly more leads and clients from your GMB listing month in and month out.

*Important Comments:

 i) While this page focuses on just one (1) of your Salt Lake City office's GMB listings - to show you the potential number of new phone leads, clients and additional legal fees we can help your firm generate for this office with our Accelerated Google Maps Search Engine Optimization Leads ("Accelerated Maps SEO Leads") service - we can also use our service on all or certain of your other offices' GMB listings to exponentially amplify your phone lead results on an office by office basis, dependent on your firm's goals and objectives;

ii) Based on my review of your firm's Idaho, Montana, Nebraska, Utah and Wyoming locations and analysis of each office's GMB listing's current ranking, keyword competition, market potential and area population, your five (5) biggest opportunities for more phone leads and new clients are, in order: Omaha, Boise, Lincoln, Salt Lake City and Ogden.

iii) Note that I did not include Washington state as you did not list as a state you wish to market at this time or in near future. If you should change your mind, you have big leads and new client opportunities for both your Seattle and Tacoma, WA offices.

In the interim, I promise the time you spend on this page will be time very well spent as I reveal how your firm can - very realistically - add up to $1,440,000 or more of additional net fee revenue each year from just your Salt Lake City GMB listing when enrolled in our Accelerated Maps SEO Leads service. Let me know if you'd like me to estimate additional net fee revenue for one (1) or more additional offices; I'd be more than happy to do so.

Note: We offer additional lead services. To learn more, go to: https://edigitalwave.com/leadservices
 
I'm focusing on our Accelerated Maps SEO Leads service as it not only can generate an ongoing flood of exclusive phone leads for your firm month in and month out, these leads can be significantly less on a cost-per-lead basis. Having said that, I'm more than happy to further discuss any of our leads services if you'd like (as they are also valuable and powerful methods for generating fast phone leads, along with a positive return on investment ("ROI").
Google Maps Local Search Results - Your Key to More Phone Leads and Clients  
By taking advantage of our Accelerated Maps SEO Leads service, your firm can add up to an additional 100-200+ exclusive phone leads every month for your firm's Salt Lake City office's GMB listing...

...Just like one of our personal injury law firm clients where we generated 208 phone leads* for in just 28 days, from July 10, 2020 to August 7, 2020, with one GMB listing:
*Important: We can assign a unique call tracking number inside your GMB listing to track all calls from your listing, thus enabling you to calculate the number of new clients attributed to your listing each month. This provides proof and value of our Accelerated Maps SEO service and, most importantly, shows you the number of exclusive phone leads your GMB listing gets each month..

How are we able to generate 200+ phone calls in under one month for a single location law office (and exponentially more phone leads every month for multiple offices) with one lead generation strategy?

Simple. When it comes to law firm lead generation and new client acquisition, we find that nothing beats the potential, power and profitability of having your GMB listing found in the top three (3) Google Maps local search results (“3-Pack”) when potential clients are searching for your legal services online, especially when considering roughly 90% of people start a search on Google.

And for local searches, on many occasions, the 3-Pack is the only place potential clients look at (and to) prior to deciding which law firm to call and retain for their respective cases. That's because your GMB listing allows you to have everything they need to make their decision to call you to discuss their matter, including your firm's:

-Name
-Address
-Phone Number
-Website URL
-Business Hours
-Directions
-Law Firm Description
-Legal Category
-Google Reviews (VERY Important)
-Google Reviews Rating
-Appointment Booking
-Q&A
-Messaging (New)
-And More

This makes having each of your respective offices' GMB listing's online visibility in the 3-Pack for as many relevant searched keywords as possible an absolute must to give your firm the ultimate advantage over your competition.

And if you don't?

You will (continue to) leave leads, clients and fees on the table for your competitors to happily take advantage of, which for some valuable keywords (as you will see below), they are currently doing.

Just like physical real estate, when it comes to digital real estate, location, location, location is key. To generate an ongoing flood of phone leads, your digital assets, including most importantly, your GMB listing, needs to be found on the single-most valuable online/virtual real estate, Page 1 of Google.

For your GMB listing, the "location" is the 3-Pack...for the many keyword phrases prospects search to find your legal services in and around Salt Lake City.

The 3-Pack is the prime location and position to dominate your market competitors, generate endless exclusive phone leads and scale your firm to the next level and beyond.

After all, Google Maps local search traffic is the single-most valuable online traffic source for law firms to convert from cold traffic to exclusive phone leads and clients because of each searcher’s "intent."

For example, when a person searches Google for one of your practice area's keywords, such as “salt lake city personal injury lawyer,"  which gets about 210 monthly Google searches (per Google's Keyword Planner Tool), he or she is most likely researching and/or intending to find a Salt Lake City area personal injury lawyer or law firm to consult with and potentially help them and/or a loved one with a personal injury-related case or claim.

Additionally, for car accident cases/clients, "car accident lawyer salt lake city" gets about 140 monthly Google searches each month or, about 350 combined monthly Google searches for just these two keywords, as shown here:
In researching additional high-value keywords, there's easily more than 1,500+ combined, personal injury-related monthly Google searches; searches from up to 1,000 or more potential clients each and every month that you're currently missing out on due to your Salt Lake City office's GMB listing, as you will see below, not ranking highly in the current 3-Pack results, for these two (2) high-value keywords (and others) as follows:
Salt Lake City Personal Injury Lawyer (210 Searches/Mo)
Your GMB Listing's Current Ranking: #41
Car Accident Lawyer Salt Lake City (140 Searches/Mo)
Your GMB Listing's Current Ranking: #8
As you see immediately above, your GMB listing is currently not found in the above 3-Packs for either of these high-value keywords.

To find your listing, a prospect must bypass the 3-Pack listings, click or tap (on mobile) on the "View all" link at the bottom of both 3-Packs (see arrows pointing to links in above images) and keep scrolling down to find your specific GMB listing in the #41 ranking position for "salt lake city personal injury lawyer" and #8 for "car accident lawyer salt lake city," then click on your listing.

The likelihood of either of those scenarios occurring is virtually nil because two (2) of your above competitors in these 3-Packs have solid Google review ratings and more than enough reviews for prospective clients to read and reach a decision on which firm to call to discuss their matter.

It's important to note that Google (and other) reviews are very significant and key to not only getting more phone leads, but also higher conversions; that is, converting more leads to new clients as about 90% of people - including potential clients - trust online reviews from complete strangers as much as a personal recommendation from a family member or friends.

In other words, there's really no reason for potential leads to click on "View all" for these keywords.  Instead, they very most likely will select and call one of your competitors within each of these 3-Packs, thus causing you to (continue to) miss out on countless leads and clients that could otherwise be yours if (and when) your GMB listing is found in the 3-Pack for these, along with many other keywords, whether for personal injury, including car accidents, medical malpractice and/or other types of cases, clients and practice areas.

Now that you have an idea of the sheer number of potential clients you're currently missing out on, I'm sure you'd like your GMB listing to be found in the 3-Pack for these and many other keywords, right?

And, wouldn't be very helpful if you could quantify what ranking in the 3-Pack could mean to your firm from a lead generation and client acquisition perspective, along with your estimated return on investment ("ROI") for investing in your GMB listing's increased online visibility?

We thought so too, which is why we developed our Google Maps SEO ROI calculator that estimates your additional leads and new clients on a monthly and annual basis, along with your estimated additional fee revenue, ROI and more when you rank for different keywords in the 3-Pack, and based on:

i) the number of monthly Google searches for your primary keyword(s); that is, the most popular keyword(s) potential clients use to find your legal services via your GMB listing;
ii) your average gross fee per client (reduced to 1/3 for ROI purposes for contingency fee-based cases only);
iii) your lead to client conversion (or closing) rate; and
iv) your monthly SEO investment

To give you an example of what is possible for your firm when your GMB listing is ranked in the 3-Pack for high-value, high-intent keywords, we ran the following scenario with these assumptions:

a) 1,500 Monthly Searches
b) $10,000 Average Gross Fee Per Client
c) 40% Conversion Rate, and
d) $1,500 Monthly SEO Investment

Watch the following short video (click to start) we recorded to see us run this ROI calculation live (and which you may also calculate your own estimate further down this page):
Based on the above assumptions, your estimated monthly and annual new leads, clients and net fee revenue results are as follows:

Monthly Contingency Fee-Based Estimate:

- 90 Additional New Phone Leads Per Month
- 36 Additional New Clients Per Month
- $120,000 Additional Net Fee Revenue Per Month ($360,000 gross)
- 8,000% ROI

Annual Contingency Fee-Based Estimate:

- 1,080 Additional New Phone Leads Per Year
- 432 Additional New Clients Per Year
- $1,440,000 Additional Net Fee Revenue Per Year
- 8,000% ROI

*Important: Your fee revenue estimate may be lower or higher depending on your fee arrangements. For example, with non-contingency fee-based clients, your estimated monthly and annual additional net fee revenue and ROI would be three times (3X) that for contingency fee-based clients.

With an estimated $1,440,000 in additional annual fee revenue when ranking your GMB listing in the 3-Pack for just two (2) high-value keywords in your market, we suspect you'd be very pleased with this result or something similar, correct?

Even at just half of this conservative new annual fee estimate, or $720,000, would be a game-changer, wouldn't it?

And while the above figures are estimates, they quantify and reveal what is possible for your firm when your GMB listing ranks for just the two above keywords, salt lake city personal injury lawyer and car accident lawyer salt lake city.

Imagine when your GMB listing ranks for these, along with additional keywords, opening up the opportunity for many more leads; and/or your actual average client value is more than $10,000 and/or one of more new clients resulted in a 6-7 figure settlement or verdict; and/or your actual conversion rate is higher than 40% (which you definitely should provided you have a solid initial consult/intake process); etc.

Also imagine getting results like this for several of your office locations' GMB listings; it is entirely possible

Our point is that increasing one or more of your GMB listings' online visibility into the Google Maps' 3-Pack represents a massive opportunity for you to leverage, take advantage of and take your firm to the next level and beyond.

We highly recommend you input, if known, your actual figures and/or percentages into our calculator below so you can see your own estimates and what it can mean to your firm when your GMB listing(s) is/are in the 3-Pack for relevant keywords like those above:
Google Maps SEO ROI Calculator
(For Contingency and Non-Contingency Fee-Based Law Firms)
Disclaimer: For educational purposes only

Directions: Double-click on blue cells to enter actual or estimated figures and percentage: 
Accelerated Maps SEO Leads Service
Heather, thanks again for taking your valuable time reviewing this custom page personalized to you and your law firm.

I trust you found the foregoing informative, beneficial and see the great value in having one or more of your GMB listings found in the 3-Pack for keywords prospects search everyday to find your legal services and potentially work with and help them with their respective legal issues.

To take advantage of your big opportunity, we have our proven solution to getting more exclusive phone leads, clients and fee revenue while achieving a significant ROI and taking your firm to the next level and beyond:

Our Accelerated Maps SEO Leads Service.

With our Accelerated Maps SEO Leads service, we start every client's new service by accelerating six (6) months of Maps SEO work and complete it within 60-90 days of your start date.  Actual completion time depends on several factors, including competition, keywords and more.

By front-loading and safely accelerating large amounts of SEO work, you can get significantly faster results as compared to non-accelerated Maps optimization which, to my knowledge, is all that other digital marketing agencies have to offer. With our service, it means more phone leads faster than you would otherwise receive, thus giving you more opportunities to consult with and convert more prospects into your newest clients, resulting in a higher ROI for you.

After completing your acceleration period, you can anticipate your GMB listing having significantly increased visibility into the 3-Pack for several keywords, resulting in more and more phone leads. We then continue our work with ongoing and advanced optimization strategies to enhance, solidify and ensure that your GMB listing is galvanized and does not slip in the Google Maps local search results and that your GMB listing has your phones ringing off the hook with new leads to convert to clients week after week, month after month.

Great news for you: We offer this service on a month-to-month basis, which means no long-term contracts or commitment required. And, we only require 30 days advance notice to ramp down and cease our service, at any time (though we highly doubt you'll want to do that)..

We also provide you with monthly reporting and, at your option, quarterly conference calls to discuss results, future planning, goals and objectives and more.

To learn more and/or ask any questions about our Accelerated Maps SEO Leads service and/or anything else regarding leads or law firm marketing, call, text or email me anytime, at:

Anthony Devine
Founder & Owner | eDigitalWave
Mobile: (843) 290-9950
Email: awdevine@edigitalwave.com

Thanks, Heather. I look forward to hearing from you and welcome the opportunity to work with you and your team to generate a flood of phone leads to convert to new clients and take your firm to the next level.

Best Regards,

-Anthony
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