Turn Your Firm's Google My Business Listing into Your Very Own Phone Leads and Client Acquisition Machine!

To: Joel H. Siegal, Esq.
Siegal & Richardson, LLP  
February 9, 2021

Joel,

Thank you for your interest in our law firm leads services. As promised, below you will find your custom report, which includes in-depth research and analysis of your firm's Google My Business ("GMB") listing's current online competitiveness, along with our suggestions and recommendations, to consistently generate significantly more leads and clients from your GMB listing month in and month out.

I promise the time you spend on this page will be time very well spent as I reveal how your firm can - very realistically - add up to $520,000 or more of additional net fee revenue each year from your GMB listing when enrolled in our Accelerated Google Maps Search Engine Optimization Leads ("Accelerated Maps SEO Leads") service.

Note: We offer additional lead services. To learn more, go to: https://edigitalwave.com/leadservices
 
I'm focusing on our Accelerated Maps SEO Leads service as it not only can generate an ongoing flood of exclusive phone leads for your firm month in and month out, these leads can be significantly less on a cost-per-lead basis. Having said that, I'm more than happy to further discuss any of our leads services if you'd like (as they are also valuable and powerful methods for generating fast phone leads, along with a positive return on investment ("ROI").
Google Maps Local Search Results - Your Key to More Phone Leads and Clients  
By taking advantage of our Accelerated Maps SEO Leads service, your firm can add up to an additional 100-200+ exclusive phone leads every month for your firm...

...Just like one of our personal injury law firm clients where we generated 208 phone leads for in just 28 days, from July 10, 2020 to August 7, 2020, with one GMB listing:

So, you may be wondering "how are we able to generate 200+ phone calls in under one month for a single location law office with one lead generation strategy?"

Simple. When it comes to law firm lead generation and new client acquisition, we find that nothing beats the potential, power and profitability of having your GMB listing found in the top three (3) Google Maps local search results (“3-Pack”) when potential clients are searching for your legal services online, especially when considering roughly 90% of people start a search on Google.

And for local searches, on many occasions, the 3-Pack is the only place potential clients look at (and to) prior to deciding which law firm to call and retain for their respective cases. That's because your GMB listing allows you to provide everything prospects want/need to make their decision to call you to discuss their matter, including your firm's:

-Name
-Address
-Phone Number
-Website URL
-Business Hours
-Directions
-Law Firm Description
-Legal Category
-Google Reviews (VERY Important)
-Google Reviews Rating
-Appointment Booking
-Q&A
-Messaging (New)
-And More

This makes having each of your GMB listing's online visibility in the 3-Pack for as many relevant searched keywords as possible an absolute must to give your firm the ultimate advantage over your competition.

And if you don't?

You will (continue to) leave leads, clients and fees on the table for your competitors to happily take advantage of, which for some valuable keywords (as you will see below), they are currently doing.

Just like physical real estate, when it comes to digital real estate, location, location, location is key. To generate an ongoing flood of phone leads, your digital assets, including most importantly, your GMB listing, needs to be found on the single-most valuable online/virtual real estate, Page 1 of Google.

For your GMB listing, the "location" is the 3-Pack...for the many keyword phrases prospects search to find your legal services in and around Oakland.

The 3-Pack is the prime location and position to dominate your market competitors, generate endless exclusive phone leads and scale your firm to the next level and beyond.

After all, Google Maps local search traffic is the single-most valuable online traffic source for law firms to convert from cold traffic to exclusive phone leads and clients because of each searcher’s "intent."

For example, when a person searches Google for one of your practice area's keywords, such as “oakland personal injury lawyer,"  which gets about 320 monthly Google searches (per Google's Keyword Planner Tool), he or she is most likely researching and/or intending to find an Oakland area personal injury lawyer or law firm to consult with and potentially help them and/or a loved one with a personal injury-related case or claim.

Additionally, for car accident cases/clients, "oakland car accident lawyer" gets about 210 monthly Google searches each month or, about 530 combined monthly Google searches for just these two keywords, as shown here:
These two (2) keywords, along with variations of same cumulatively total more than 2,500+ monthly Google searches; searches from up to thousands of potential clients each and every month that you're currently missing out on due to your GMB listing not ranking highly in the current 3-Pack result for "oakland personal injury lawyer" and not ranking nor showing up at all in the results for "oakland car accident lawyer," as shown here:
Oakland Personal Injury Lawyer (320 Searches/Mo)
Your GMB Listing's Current Ranking: #27
Oakland Car Accident Lawyer (210 Searches/Mo)
Your GMB Listing's Current Ranking: No Ranking
As you see immediately above, your GMB listing is currently not found in the above 3-Packs for either of these high-value keywords.

To find your listing, a prospect must bypass the 3-Pack listings, click or tap (on mobile) on the "View all" link at the bottom of the 3-Pack (see arrows pointing to links in above images) and keep scrolling down to find your specific GMB listing in the #27 ranking position for "oakland personal injury lawyer." However, for the keyword "oakland car accident lawyer," your listing is nowhere to be found in the approximate 100 total results it's not optimized at all for this and other high-value keywords. In other words, this is currently costing you countless leads and potential clients every day, week and month.

Even the likelihood of a prospect finding your listing and calling you while in the #27 position for the above personal injury keyword is virtually nil because each of your above competitors in these 3-Packs have very solid Google review ratings and more than enough reviews for prospective clients to read and reach a decision on which firm to call to discuss their matter.

IMPORTANT: It's vital to note that Google (and other) reviews are very significant and key to not only getting more phone leads, but also higher conversions; that is, converting more leads to new clients as about 90% of people - including potential clients - trust online reviews from complete strangers as much as a personal recommendation from a family member or friends. In reviewing your GMB listing, you currently have only two (2) Google reviews with an overall 3.o rating. Thus, you need 5-Star Google reviews, which we can show you how to get both quickly and on a consistent and ongoing basis. By doing so, you can help increase your GMB listing's visibility (rankings) for various keywords' 3-Pack results, along with helping generate more phone leads that have higher conversions; that is converting more leads to consultations and new clients.

Currently, there's no reason for potential leads to click on "View all" for these keywords.  Instead, they will very most likely select and call one of your competitors within each of these 3-Packs, thus causing you to (continue to) miss out on countless leads and clients that could otherwise be yours if (and when) your GMB listing is found in the 3-Pack for these, along with many other keywords, whether for personal injury, including car accidents, and/or other types of cases, clients and practice areas, such as criminal defense.

Now that you have an idea of the sheer number of potential leads and new clients you're currently missing out on, I'm sure you'd like your GMB listing to be found in the 3-Pack for these and many other keywords, right?

And, wouldn't be very helpful if you could quantify what ranking in the 3-Pack could mean to your firm from a lead generation and client acquisition perspective, along with your estimated return on investment ("ROI") for investing in your GMB listing's increased online visibility?

We thought so too, which is why we developed our Google Maps SEO ROI calculator that estimates your additional leads and new clients on a monthly and annual basis, along with your estimated additional fee revenue, ROI and more when you rank for different keywords in the 3-Pack, and based on:

i) the number of monthly Google searches for your primary keyword(s); that is, the most popular keyword(s) potential clients use to find your legal services via your GMB listing;
ii) your average gross fee per client (reduced to 1/3 for ROI purposes for contingency fee-based cases only);
iii) your lead to client conversion (or closing) rate; and
iv) your monthly SEO investment

To give you an example of what is possible for your firm when your GMB listing is ranked in the 3-Pack for just the two (2) above keywords, we ran the following scenario with these assumptions:

a) 530 Monthly Searches
b) $10,000 Average Gross Fee Per Client
c) 40% Conversion Rate, and
d) $2,000 Monthly SEO Investment

Watch the following short video (click play button to start) we recorded to see us run this ROI calculation live (and which you may also calculate your own estimate further down this page):
Based on the above assumptions, your estimated monthly and annual new leads, clients and net fee revenue results for just two (2) keywords are as follows:

Monthly Contingency Fee-Based Estimate:

- 32 Additional New Phone Leads Per Month
- 13 Additional New Clients Per Month
- $43,333 Additional Net Fee Revenue Per Month ($130,000 gross)
- 2,167% ROI

Annual Contingency Fee-Based Estimate:

- 384 Additional New Phone Leads Per Year
- 156 Additional New Clients Per Year
- $520,000 Additional Net Fee Revenue Per Year
- 2,167% ROI

*Important: Your fee revenue estimate may be lower or higher depending on your fee arrangements. For example, with non-contingency fee-based clients, such as for your criminal defense practice, your estimated monthly and annual additional net fee revenue and ROI would be three times (3X) that for contingency fee-based clients.

With an estimated $520,000 in additional annual fee revenue when ranking your GMB listing in the 3-Pack for just two (2) high-value keywords in your market, we suspect you'd be very pleased with this result or something similar, correct?

Even at just half of this conservative new annual fee estimate, or $260,000, would be a game-changer, wouldn't it?

And while the above figures are estimates, they quantify and reveal what is possible for your firm when your GMB listing ranks for just the two above keywords, oakland personal injury lawyer and oakland car accident lawyer.

Imagine when your GMB listing ranks for these, along with additional keywords, opening up the opportunity for many more leads; and/or your actual average client value is more than $10,000 and/or one of more new clients resulted in a 6-7 figure settlement or verdict; and/or your actual conversion rate is higher than 40%; etc.

Our point is that increasing your GMB listing's online visibility into the Google Maps' 3-Pack represents a massive opportunity for you to leverage, take advantage of and take your firm to the next level in 2021 and beyond.

We highly recommend you input, if known, your actual figures and/or percentages into our calculator below so you can see your own estimates and what it can mean to your firm when your GMB listing is in the 3-Pack for relevant keywords like those above:
Google Maps SEO ROI Calculator
(For Contingency and Non-Contingency Fee-Based Law Firms)
Disclaimer: For educational purposes only

Directions: Double-click on blue cells to enter actual or estimated figures and percentage: 
Accelerated Maps SEO Leads Service
Joel, thanks again for taking your valuable time reviewing this custom analysis report personalized to you and your law firm.

I trust you found the foregoing informative, beneficial and see the great value in having your GMB listing found in the 3-Pack for keywords prospects search everyday to find your legal services and potentially work with and help them with their respective legal issues.

To take advantage of your big opportunity, we have our proven solution to getting more exclusive phone leads, clients and fee revenue while achieving a significant ROI and taking your firm to the next level and beyond:

Our Accelerated Maps SEO Leads Service.

With our Accelerated Maps SEO Leads service, we start every client's new service by accelerating six (6) months of Maps SEO work and complete it within 45-90 days of your start date.  Actual completion time typically averages between about 55-70 days and depends on several factors, including competition, keywords and more.

By front-loading and safely accelerating large amounts of SEO work, you can get significantly faster results as compared to non-accelerated Maps optimization which, to my knowledge, is all that other digital marketing agencies have to offer. With our service, it means more phone leads faster than you would otherwise receive, thus giving you more opportunities to consult with and convert more prospects into your newest clients, resulting in a higher ROI for you.

After completing your acceleration period, you can anticipate your GMB listing having significantly increased visibility into the 3-Pack for several keywords, resulting in more and more phone leads. We then continue our work with ongoing and advanced optimization strategies to enhance, solidify and ensure that your GMB listing is galvanized and does not slip in the Google Maps local search results and that your GMB listing has your phones ringing off the hook with new leads to convert to clients week after week, month after month.

Great news for you: We offer this service on a month-to-month basis, which means no long-term contracts or commitment required on your part. And, we only require 30 days advance notice to ramp down and cease our service, at any time (though we highly doubt you'll ever want to do that).

We also provide you with monthly reporting and, at your option, quarterly conference calls to discuss results, future planning, goals and objectives and more.

Like all our services' fees, our fees for this service are very fair and reasonable; landing only one (1) new client per month should provide you with a positive ROI. Of course, we fully expect your firm to get many more new clients each and every month with our service as demonstrated above.

To learn more and/or get started with our Accelerated Maps SEO Leads service (or discuss anything else), call, text or email me anytime, at:

Anthony Devine
Founder & Owner | eDigitalWave
Mobile: (843) 290-9950
Email: awdevine@edigitalwave.com

Thanks, Joel. I look forward to hearing from you and welcome the opportunity to work with you and your firm to generate a flood of phone leads to convert to new clients and take your firm to the next level.

Best Regards,

-Anthony
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