Turn Your Google My Business Page into a Phone Leads and Client Acquisition Machine!

For: Randall Sevenish, Esq.
Sevenish Law Firm, P.C. 
Hey Randall,

Thanks again for your interest in our law firm leads and digital services.

We promise the time you spend on this page will be time very well spent as I reveal how your firm can - very realistically - add up to and as calculated and estimated below, $600,000 or more of additional net fee revenue each year.

How?

By taking advantage of a big opportunity your firm is currently missing out on that can add up to an additional 100-200+ exclusive phone leads each and every month (per office GMB listing) for your firm...

...Just like our PI law firm client here, who we generated 208 phone leads* for in just 28 days, from July 10, 2020 to August 7, 2020:
*Important: We can assign a unique call tracking number inside your GMB (as defined below) listing to track all calls from your GMB listing, thus also enabling you to calculate the number of new clients that came from your listing each month. This will provide proof of our work and, most importantly, the value of same.

How are we able to generate 200+ phone calls in under one month for a single location law office using just one lead generation strategy?

Simple.

When it comes to law firm lead generation and new client acquisition, we find that nothing beats the potential, power and profitability of having your Google My Business ("GMB") listing (click to view) found in the top three (3) Google Maps local search results (“3-Pack”) when potential clients are searching for your various legal services online.

The 3-Pack, in many instances, is the only place potential clients look at (and to) before making their decision on which law firm to call and retain for their respective cases. After all, your GMB listing has everything they need to make their decision and call you, including your firm's:

-Name
-Address
-Phone Number
-Website URL
-Business Hours
-Directions
-Law Firm Description
-Legal Category
-Google Reviews
-Google Reviews Rating
-Appointment Booking
-Q&A
-Messaging (New)
-And More

This makes increasing your GMB listing's online visibility into the 3-Pack an absolute must if you want to give your firm the ultimate advantage to continue to prosper and grow.

And if you don't?

You will (continue to) leave leads, clients and fees on the table for your competitors to happily take advantage of, which they are currently doing.

However, when your GMB listing is in the 3-Pack for keywords prospects search to find your legal services, you’re in the prime location and position to dominate your market, generate endless exclusive phone leads and scale your firm to the next level and beyond.

After all, Google Maps local search traffic is the single-most valuable online traffic source for law firms to convert from cold traffic to exclusive phone leads and clients because of each searcher’s "intent."

For example, when a person searches Google for one of your practice area's keywords, such as “indianapolis personal injury lawyer,"  which gets about 590 monthly Google searches (per Google's Keyword Planner Tool), he or she is most likely researching and/or intending to find a Indianapolis area personal injury lawyer or law firm to consult with and potentially help them and/or a loved one with a personal injury-related case or claim.

Additionally, for car accident cases/clients, "indianapolis car accident lawyer" gets about 390 monthly Google searches each month or, about 980 combined monthly Google searches for just these two keywords, as shown here:
Now, the current 3-Pack results, along with your GMB listing's rankings, for these two (2) high-value keywords are as follows:
Indianapolis Personal Injury Lawyer (590 Searches/Mo)
Your GMB Listing's Current Ranking: #6
Indianapolis Car Accident Lawyer (390 Searches/Mo)
Your GMB Listing's Current Ranking: #7
As you can see, your GMB listing is currently not found in the above 3-Packs for either these high-value keywords.

To find your listing, a prospect needs to bypass the 3-Pack listings, click or tap (on mobile) on the "View all" link at the bottom of both 3-Packs (see arrows pointing to links in above images), scroll down to find your specific GMB listing in the #6 ranking position for "indianapolis personal injury lawyer" and #7 for "indianapolis car accident lawyer," then click on your listing.  

The likelihood of either of those scenarios occurring is low because each of your above competitors in these 3-Packs have solid Google review ratings and more than enough reviews (excepting Goodin Abernathy LLP, who only has three (3) Google reviews, but 5.0 overall rating).

Google (and other) reviews are very significant and key to not only getting more phone leads, but also higher conversions; that is, converting more leads to new clients as 85% of people - including potential clients - trust online reviews from complete strangers as much as a personal recommendation from a family member or friends.

In other words, there's really no reason for potential leads to click on "View all" for these keywords.  Instead, they most likely will select and call one of your competitors within each of these 3-Packs, thus causing you to (continue to) miss out on countless leads and clients that could otherwise be yours if (and when) your GMB listing is found in the 3-Pack for these, along with many other keywords, whether for personal injury, including car accidents, workers comp and/or other types of cases, clients and practice areas.

I'm sure you'd like your GMB listing to be found in the 3-Pack for these and many other keywords, right?

And, wouldn't be helpful if you could quantify what ranking in the 3-Pack could mean to your firm from a lead generation and client acquisition perspective, along with an estimated return on investment ("ROI") for investing in your GMB listing's increased online visibility?

We thought so too, which is why we developed our Google Maps SEO ROI calculator that estimates your monthly and annual additional leads and new clients, along with your additional fee revenue (both on a contingency and non-contingency fee basis), your ROI and more when you rank for different keywords in the 3-Pack, based on:

i) the number of monthly Google searches for your primary keyword(s); that is, the most popular keyword(s) potential clients use to find your legal services via your GMB listing;
ii) your average gross fee per client (reduced to 1/3 for ROI purposes for contingency fee-based law firms only);
iii) your lead to client conversion (or closing) rate; and
iv) your monthly SEO investment

To give you an example of what is possible for your firm, we ran the following scenario using the total monthly search volume of the three above keywords, along with these assumptions:

a) 980 Monthly Searches
b) $10,000 Average Gross Fee Per Client
c) 25% Conversion Rate, and
d) $2,000 Monthly SEO Investment (this fee is only an assumption, not necessarily actual cost)

Watch the following short video clip to see us run this ROI calculation in 5 seconds:
Based on the above assumptions, your estimated results are as follows:

Monthly Contingency Fee-Based Estimate:

- 59 Additional New Phone Leads Per Month
- 15 Additional New Clients Per Month
- $50,000 Additional Net Fee Revenue Per Month ($150,000 gross)
- 2,500% ROI

Annual Contingency Fee-Based Estimate:

- 708 Additional New Phone Leads Per Year
- 180 Additional New Clients Per Year
- $600,000 Additional Net Fee Revenue Per Year
- 2,500% ROI

*Important: Whether for workers comp, which may have a lower attorneys fee percentage and/or for any other cases/clients that may be based on a non-contingency fee-basis, your fee revenue estimate may be lower or higher depending on your fee arrangement For example, with non-contingency fee-based clients, your estimated monthly and annual additional net fee revenue and ROI would be three times (3X) that for contingency fee-based clients.

With an estimated $600,000 in additional annual fee revenue, we suspect you'd be very pleased with this result or something similar, correct?

Even at just half of the conservative annual fee estimate, or $300,000, would be a game-changer, wouldn't it?

And while the above figures are estimates, they quantify and reveal what is possible for your firm when your GMB listing ranks for just the two above keywords, indianapolis personal injury lawyer and indianapolis car accident lawyer.

Imagine if (when) your GMB listing ranked for these, along with additional keywords, opening up the opportunity for many more leads; and/or your actual average client value is higher than $10,000 and/or one of more new clients resulted in a 6-7 figure settlement or verdict; and/or your actual conversion rate is higher than 25% (which you definitely should provided you have a solid initial consult/intake process); etc.

Our point is that increasing your GMB listing's online visibility represents a massive opportunity for you to leverage, take advantage of and take your firm to the next level and beyond.

We highly recommend you input, if known, your actual figures and/or percentages into our calculator below so you can see your own estimates and what it can mean to your firm when your GMB listing are in the 3-Pack for relevant keywords like those above:
Google Maps SEO ROI Calculator
(For Contingency and Non-Contingency Fee-Based Law Firms)
Disclaimer: For educational purposes only

Directions: Double-click on blue cells to enter actual or estimated figures and percentage: 
Randall, thanks again for your time reviewing this custom page personalized to you and your law firm.

We trust you found this informative, beneficial and see the great value in having your GMB listing found in the 3-Pack for keywords prospects search to find your legal services and potentially work with and help them with their respective legal issues.

If you want to take advantage of your big opportunity, we have our proven solution to getting more exclusive phone leads, clients and fee revenue while achieving more than a satisfactory ROI and taking your firm to the next level and beyond:

Our Accelerated Google Maps Search Engine Optimization Service ("Accelerated Maps SEO").

With our Accelerated Maps SEO service, we start every client's new service by accelerating six (6) months of Maps SEO work and complete it within 45-90 days of your start date.  Actual completion time typically averages between about 55-70 days and depends on several factors, including competition, keywords and more.

By front-loading and safely accelerating large amounts of SEO work, you can get significantly faster results as compared to non-accelerated Maps optimization. That is, more phone leads faster than you would otherwise receive, thus giving you more opportunities to consult with and convert more prospects into your newest clients. It is not uncommon for new client campaigns getting quick results; that is increased rankings and leads in as soon as 5-7 days to 2-3 weeks.

Given that your currently ranking 6th in the 3-Pack for "indianapolis personal injury lawyer" and 7th for "indianapolis car accident lawyer," I anticipate that you should get very fast results for both of those keywords and very likely other related keywords that have similar current rankings.

After completing your acceleration period, you can anticipate your GMB listing having significantly increased visibility for more keywords, resulting in more and more phone leads. We then continue our work with ongoing and advanced optimization strategies to enhance, solidify and ensure that your GMB listing is galvanized and do not slip in the Google Maps local search results and that your GMB listing has your phones ringing off the hook with new leads to convert to clients.

Note that for all our services, including Accelerated Maps SEO, we do not require contracts or monthly minimums and only ask for 15 days advance notice to ramp down and cease our service. We also provide you with detailed monthly reporting and, at your option, quarterly (or more frequent) conference calls to discuss results, future planning, goals and objectives and more.

To learn more and/or ask us any questions about our Google Maps SEO ROI calculator, our Accelerated Maps SEO service and/or anything else regarding law firm marketing, call or email us now, at:

Anthony Devine
Founder & Owner | eDigitalWave
(843) 290-9950
awdevine@edigitalwave.com

To schedule a call on our calendar, click here.
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