As you can see, your GMB listing is currently not found in the above 3-Packs for either these high-value keywords.
To find your listing, a prospect needs to bypass the 3-Pack listings, click or tap (on mobile) on the "View all" link at the bottom of both 3-Packs (see arrows pointing to links in above images), scroll down to find your specific GMB listing in the #6 ranking position for "indianapolis personal injury lawyer" and #7 for "indianapolis car accident lawyer," then click on your listing.
The likelihood of either of those scenarios occurring is low because each of your above competitors in these 3-Packs have solid Google review ratings and more than enough reviews (excepting Goodin Abernathy LLP, who only has three (3) Google reviews, but 5.0 overall rating).
Google (and other) reviews are very significant and key to not only getting more phone leads, but also higher conversions; that is, converting more leads to new clients as 85% of people - including potential clients - trust online reviews from complete strangers as much as a personal recommendation from a family member or friends.
In other words, there's really no reason for potential leads to click on "View all" for these keywords. Instead, they most likely will select and call one of your competitors within each of these 3-Packs, thus causing you to (continue to) miss out on countless leads and clients that could otherwise be yours if (and when) your GMB listing is found in the 3-Pack for these, along with many other keywords, whether for personal injury, including car accidents, workers comp and/or other types of cases, clients and practice areas.
I'm sure you'd like your GMB listing to be found in the 3-Pack for these and many other keywords, right?
And, wouldn't be helpful if you could quantify what ranking in the 3-Pack could mean to your firm from a lead generation and client acquisition perspective, along with an estimated return on investment ("ROI") for investing in your GMB listing's increased online visibility?
We thought so too, which is why we developed our Google Maps SEO ROI calculator that estimates your monthly and annual additional leads and new clients, along with your additional fee revenue (both on a contingency and non-contingency fee basis), your ROI and more when you rank for different keywords in the 3-Pack, based on:
i) the number of monthly Google searches for your primary keyword(s); that is, the most popular keyword(s) potential clients use to find your legal services via your GMB listing;
ii) your average gross fee per client (reduced to 1/3 for ROI purposes for contingency fee-based law firms only);
iii) your lead to client conversion (or closing) rate; and
iv) your monthly SEO investment
To give you an example of what is possible for your firm, we ran the following scenario using the total monthly search volume of the three above keywords, along with these assumptions:
a) 980 Monthly Searches
b) $10,000 Average Gross Fee Per Client
c) 25% Conversion Rate, and
d) $2,000 Monthly SEO Investment (this fee is only an assumption, not necessarily actual cost)
Watch the following short video clip to see us run this ROI calculation in 5 seconds:>