So now, you may be wondering...
How are we able to generate 200+ phone calls in under one month for a single location law office with one lead generation strategy?
Simple. When it comes to law firm lead generation and new client acquisition, we find that nothing beats the potential, power and profitability of having your GMB listing found in the top three (3) Google Maps local search results (the “3-Pack”) when potential clients are searching for your legal services online, especially when considering roughly 90% of people start a search on Google.
And for local searches, on many occasions, the 3-Pack is the only place potential clients look at (and to) prior to deciding which law firm to call and retain for their respective cases. That's because your GMB listing allows you to provide everything they want/need to make their decision whether to call you or one of your competitors to discuss their matter, including your firm's:
-Law Firm Description
-Google Reviews (VERY Important)
-Google Reviews Rating
This makes having your GMB listing's online visibility in the 3-Pack for as many practice-relevant, highly-searched keywords as possible an absolute must to give your firm the ultimate advantage over your competition.
And if you don't?
You will (continue to) leave countless phone leads, clients and fees on the table for your competitors to happily take advantage of, which for some valuable keywords (as you will see below), they are currently doing.
Just like physical real estate, when it comes to digital real estate, location, location, location is the key to online domination and success. To generate an ongoing flood of phone leads, your digital assets, including most importantly, your GMB listing, need to be found on the single-most valuable online/virtual real estate..
Page 1 of Google.
For your GMB listing, that "location" is the 3-Pack...for the many keyword phrases prospects search to find your legal services in and around New York City.
The 3-Pack is the prime location and position for you to dominate your market's competitors as well as generate endless exclusive phone leads and scale your firm to the next level and beyond.
After all, Google Maps local search traffic is the single-most valuable online traffic source for law firms to convert from cold traffic to exclusive phone leads and clients because of each searcher’s "intent."
For example, when a person searches Google for one of your practice area's keywords, such as “nyc personal injury attorneys," which gets about 1,600 monthly Google searches (per Google's Keyword Planner Tool), he or she is most likely researching and/or intending to find a New York City area personal injury lawyer or law firm to consult with and potentially help them and/or a loved one with a personal injury-related case or claim.
Additionally, for car accident cases/clients, "nyc car accident lawyer" which also gets about 1,900 monthly Google searches each month or, about 3,500 combined monthly Google searches for just these two keywords, as shown here:>