Turn Your Google My Business Page into a Phone Leads and Client Acquisition Machine!

For: Teresa Spencer, Firm Administrator
Phillips & Hunt 
Hey Teresa,

Thanks again for your interest in our law firm leads and digital services.

We promise the time you spend on this page will be time very well spent as I reveal how your firm can - very realistically - add up to and as calculated and estimated below, $1,320,000 or more of additional net fee revenue each year.

How?

By taking advantage of a big opportunity your firm is currently missing out on that can add up to an additional 100-200+ exclusive phone leads each and every month (per office GMB listing) for your firm...

...Just like our PI law firm client here, who we generated 208 phone leads* for in just 28 days, from July 10, 2020 to August 7, 2020:
*Important: We can assign a unique call tracking number inside your GMB (as defined below) listing to track all calls from your GMB listing, thus also enabling you to calculate the number of new clients that came directly from your listing each month. This will provide proof of our work and, most importantly, the value of same.

How are we able to generate 200+ phone calls in under one month for a single location law office using just one lead generation strategy?

Simple.

When it comes to law firm lead generation and new client acquisition, we find that nothing beats the potential, power and profitability of having your Google My Business ("GMB") listing (click to view)* found in the top three (3) Google Maps local search results (“3-Pack”) when potential clients are searching for your various legal services online.

*Comment: While we are only reviewing and discussing your main office's GMB listing on this page, our leads strategy and system applies to, and works for, any and all of your GMB listings.

The 3-Pack, in many instances, is the only place potential clients look at (and to) before making their decision on which law firm to call and retain for their respective cases. After all, your GMB listing has everything prospects need to make their decision and call you, including your firm's:

-Name
-Address
-Phone Number
-Website URL
-Business Hours
-Directions
-Law Firm Description
-Legal Category
-Google Reviews
-Google Reviews Rating
-Appointment Booking
-Q&A
-Messaging (New)
-And More

This makes increasing your GMB listing's online visibility into the 3-Pack an absolute must if you want to give your firm the ultimate advantage to continue to prosper and grow.

And if you don't?

You will (continue to) leave leads, clients and fees on the table for your competitors to happily take advantage of, which they are currently doing.

However, when your GMB listing is in the 3-Pack for keywords prospects search to find your legal services, you’re in the prime location and position to dominate your market, generate endless exclusive phone leads and scale your firm to the next level and beyond.

After all, Google Maps local search traffic is the single-most valuable online traffic source for law firms to convert from cold traffic to exclusive phone leads and clients because of each searcher’s "intent."

For example, when a person searches Google for one of your practice area's keywords, such as “personal injury attorney jacksonville florida,"  which gets about 260 monthly Google searches (per Google's Keyword Planner Tool), he or she is most likely researching and/or intending to find a Indianapolis area personal injury lawyer or law firm to consult with and potentially help them and/or a loved one with a personal injury-related case or claim.

Additionally, for car accident and divorces cases/clients, respectively, "jacksonville car accident lawyer" gets about 140 monthly Google searches each month while "jacksonville fl divorce attorney" gets around 590 monthly searches or, on a combined basis, just these three keywords get about 990 combined monthly Google searches, as shown here:
Now, the current 3-Pack results for your GMB listing, along with your listing's rankings for these three (3) high-value keywords, are as follows:
Personal Injury Attorney Jacksonville
(260 Searches/Mo)
Your GMB Listing's Current Ranking: #153
Jacksonville Car Accident Lawyer
(140 Searches/Mo)
Your GMB Listing's Current Ranking: #110
Jacksonville FL Divorce Attorney
(590 Searches/Mo)
Your GMB Listing's Current Ranking: #71*
*Note: In addition to your main office's GMB listing currently ranking 71st for "jacksonville fl divorce attorney," Matthew Hunt's GMB listing is ranking 21st for this same keyword. If our service was provided on both your and his listings, your firm would have the opportunity to have both listings ranking in the same 3-Pack for various keywords.

As you can see above, your GMB listing is currently not found in any of the 3-Packs for these high-value keywords.

To find your GMB listing, a prospect needs to bypass the 3-Pack listings, click or tap (on mobile) on the "View all" link at the bottom of each 3-Pack (see arrows pointing to links in above images), go all the way to page 8 and scroll down to find your listing in the #153 ranking position for "personal injury attorney jacksonville," then click on your listing; go to page 6 and scroll down to #110" for "jacksonville car accident lawyer," then click on your listing and finally, go to page 4 and scroll down to #71 for "jacksonville fl divorce attorney," then click on your listing.

The likelihood that any of these scenarios would occur at this time is somewhere between slim and nil, and closer to nil. That's because each of your above competitors in these 3-Packs have solid Google review ratings and more than enough reviews (excepting perhaps Florida Women's Law Group, who only has an overall 4.3 Google reviews rating, but even so, virtually no one is going to go to page 4 and come across your listing for this divorce-related keyword).

You see, Google (and other) reviews are very significant and key to not only getting more phone leads, but also higher conversions; that is, converting more leads to new clients as 85% of people - including potential clients - trust online reviews from complete strangers as much as a personal recommendation from a family member or friends.

In other words, there's really no reason for potential leads to click on "View all" for these keywords.  Instead, they most likely will select and call one of your competitors within each of these 3-Packs, thus causing you to (continue to) miss out on countless leads and clients that could otherwise be yours if (and when) your GMB listing is found in the 3-Pack for these, along with many other keywords, whether for personal injury, including car accidents, family law and/or other types of cases, clients and practice areas.

Having said that, I'm sure you'd like your GMB listing to be found in the 3-Pack for these and many other keywords, right?

Well, good news as we can help you do just that, if you'd like.

But first, wouldn't it be helpful if you could quantify what ranking in the 3-Pack could mean to your firm from a lead generation and client acquisition perspective, along with an estimated return on investment ("ROI") for investing in your GMB listing's increased online visibility?

We thought so too, which is why we developed our Google Maps SEO ROI calculator that estimates your monthly and annual additional leads and new clients, along with your additional fee revenue (both on a contingency and non-contingency fee basis), your ROI and more when you rank for different keywords in the 3-Pack, based on:

i) the number of monthly Google searches for your primary keyword(s); that is, the most popular keyword(s) potential clients use to find your legal services via your GMB listing;
ii) your average gross fee per client (reduced to 1/3 for ROI purposes for contingency fee-based law firms only);
iii) your lead to client conversion (or closing) rate; and
iv) your monthly SEO investment

To give you an example of what is possible for your firm, we ran the following scenario using the total monthly search volume of the three above keywords, along with these assumptions:

- 990 Total Monthly Searches (400 for contingent fee-based cases, 590 for non-contingent fee cases)
- $10,000 Average Gross Fee Per Client
- 25% Conversion Rate, and
- $2,000 Monthly SEO Investment (this fee is only an assumption, not necessarily actual cost)

Watch the following short video clip to see us run these combined ROI calculations in under 20 seconds:
Based on the above assumptions, your estimated results are as follows:

Monthly Combined Contingent and Non-Contingent Fee Estimates:

- 59 Additional New Phone Leads Per Month (24 contingent, 35 non-contingent)
- 15 Additional New Clients Per Month (6 contingent, 9 non-contingent)
- $110,000 Additional Net Fee Revenue Per Month ($20,000 contingent, $90,000 non-contingent)
- 4,400% ROI

Annual Combined Contingent and Non-Contingent Fee Estimates:

- 708 Additional New Phone Leads Per Year (288 contingent, 420 non-contingent)
- 180 Additional New Clients Per Year (72 contingent, 108 non-contingent)
- $1,320,000 Additional Net Fee Revenue Per Year ($240,000 contingent, $1,080,000 non-contingent)
- 4,400% ROI

*Important: For contingency fee-based cases, above net fee revenues represent 1/3 of estimated gross monthly and annual fees.

With an estimated $1,320,000 in additional annual fee revenue, we suspect you'd be very pleased with this result or something similar, correct?

Even just half of this annual fee estimate, or $660,000, would be a game-changer, wouldn't it?

And while the above figures are estimates, they quantify and reveal what is possible for your firm when your GMB listing ranks for just the three above keywords, personal injury attorney jacksonville florida, jacksonville car accident lawyer and jacksonville fl divorce attorney.

Imagine if (when) your GMB listing(s) ranked for these, along with additional keywords, opening up the opportunity for many more leads; and/or your actual average client value is higher than $10,000 and/or one of more new clients resulted in a 6-7 figure settlement or verdict; and/or your actual conversion rate is higher than 30% (which you definitely should provided you have a solid initial consult/intake process); etc.

Our point is that increasing your GMB listing's online visibility represents a massive opportunity for you to leverage, take advantage of and take your firm to the next level and beyond.

We highly recommend you input, if known, your actual figures and/or percentages into our calculator below so you can see your own estimates and what it can mean to your firm when your GMB listing(s) is/are in the 3-Pack for relevant keywords like those above:
Google Maps SEO ROI Calculator
(For Contingency and Non-Contingency Fee-Based Law Firms)
Disclaimer: For educational purposes only

Directions: Double-click on blue cells to enter actual or estimated figures and percentage: 
Teresa, thanks again for your time reviewing this custom page personalized to you and your law firm.

We trust you found this informative, beneficial and see the great value in having your GMB listing found in the 3-Pack for keywords prospects search to find your legal services and potentially work with and help them with their respective legal issues.

If you want to take advantage of your big opportunity, we have our proven solution to getting more exclusive phone leads, clients and fee revenue while achieving more than a satisfactory ROI and taking your firm to the next level and beyond:

Our Accelerated Google Maps Search Engine Optimization Service ("Maps Local SEO").

With our accelerated Maps Local SEO service, we start every client's new service by accelerating six (6) months of Maps local optimization work and complete it within 45-90 days of your start date.  Actual completion time typically averages between about 55-70 days and depends on several factors, including competition, keywords and more.

By safely accelerating and completing large amounts of our Maps local optimization work upfront, we can get you significantly faster results as compared to non-accelerated Maps optimization. That means more phone leads faster than you would otherwise receive, thus giving you more opportunities to consult with and convert more prospects into your newest clients.

After completing your acceleration period, you can anticipate your GMB listing having significantly increased visibility for more keywords, resulting in more and more phone leads. We then continue our work with ongoing and advanced optimization strategies to enhance, solidify and ensure that your GMB listing is galvanized and do not slip in the Google Maps local search results and that your GMB listing has your phones ringing off the hook with new leads to convert to clients.

Note that for all our services, including accelerated Maps Local SEO, we do not require long-term contracts or monthly minimums and only ask for 30 days advance notice to ramp down and cease our service. We also provide you with detailed monthly reporting and, at your option, quarterly (or more frequent) conference calls to discuss results, future planning, goals and objectives and more.

To discuss or get started with our accelerated Maps Local SEO service (and/or ask me anything else regarding law firm marketing), call or email me now, at:

Anthony Devine
Founder & Owner | eDigitalWave
(843) 290-9950
awdevine@edigitalwave.com

To schedule a call on our calendar, click here.
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