Turn Your Google My Business Page into an Exclusive Phone Leads and Client Acquisition Machine!

For: Mike Terani, Esq.
Oakwood Legal Group
Mike,

Thank you for your time, which I promise will be time very well spent as I reveal how your firm can (realistically) add up to $1,440,000-$3,200,00 or more in additional net fee revenue each year with one very powerful lead generation strategy you're currently not taking advantage of.

When you do, it can add up to an additional 100-300+ exclusive phone leads each and every month for your firm...

...Just like our law firm client here, for whom we generated 208 phone leads for in just 28 days for a single office, along with 887 website visits that produced additional phone leads, web form leads and new clients:

How are we able to generate 200+ phone calls in under one month for a single location law office using just one lead generation strategy?

Simple. When it comes to digital marketing for law firms (and most all other industries), nothing beats the potential, power and profitability of having your Google My Business ("GMB") listing(s)* found in the top three Google Maps local search results (“3-Pack”) when potential clients are searching online for your legal services.

*Comment: Google allows you to have one (1) GMB listing per office or location. While we are referencing only one location on this page, this subject matter applies to all your GMB listings, meaning your results could be amplified when you utilize this lead generation and client acquisition strategy on more than one GMB listing, e.g. your downtown Los Angeles Gladys Avenue office.

About 90% of all searches start with Google. And for local searches, the 3-Pack is, on many occasions, the only place potential clients review and consider before deciding which firm to call and retain for their respective cases.

This makes increasing your GMB listing's online visibility into the 3-Pack a must if you want to give your firm an open pathway to higher growth and prosperity.

If you don't, you will (continue to) leave leads, clients and fees on the table (that you're not even aware of...before now) for your competitors to happily continue to take advantage of.

When your GMB listing is in the 3-Pack for high-intent keywords prospects search to find your legal services, you put your firm in prime position to dominate your market, generate an ongoing flow of exclusive phone leads and scale your firm to the next level and beyond.

After all, Google Maps local search traffic is considered one of the most (and arguably the single-most) valuable online traffic sources for law firms to convert to exclusive phone leads and clients because of each searcher’s "intent."

For example, when a person searches Google for one of your keywords, such as “los angeles car accident lawyer," which gets about 2,400 monthly Google searches per Google's Keyword Planner Tool, he/she is most likely researching and/or intending to find a Los Angeles car accident lawyer to consult with and potentially help them and/or a loved one with a PI/MVA-related case or claim.

Another one of your high-value keywords, "los angeles personal injury lawyer," gets another 2,900 monthly Google searches, or about 5,300 combined monthly Google searches for just these two keywords alone as shown here:
Below are the current 3-Pack results, along with your Los Angeles main office's GMB listing's and website rankings (in red) for these two, high-intent, high-value keywords:
Los Angeles Car Accident Lawyer (2,400/Mo Searches)
Your GMB Listing's Current Ranking: #162
Los Angeles Personal Injury Lawyer (2,900/Mo Searches)
Your GMB Listing's Current Ranking: #248*
*Your downtown Los Angeles Gladys Avenue office's GMB listing is currently ranked #95 for "los angeles personal injury lawyer." As I mentioned earlier, you have the opportunity to amplify your lead generation efforts by optimizing both of your GMB listings, if you want.

As shown above, your main office's GMB listing is currently not found in either 3-Pack for these high-value keywords.

As a result, you've been missing out on real leads, real clients, real fees and, will continue to do so, until you fix this major issue.

Currently, to find your GMB listing, a prospect needs to bypass the 3-Pack listings, click or tap (on mobile) on the "View all" link at the bottom of each 3-Pack (see arrows pointing to links in above images), go all the way to page 9 and scroll down to find your listing in the #162 ranking position for "los angeles car accident lawyer," then click on your listing; and, go to page 13 and scroll down to #248 for "los angeles personal injury lawyer," then click on your listing.

The likelihood that any of these scenarios would occur at this time is somewhere between slim and nil, and way closer to nil. That's because each of your above competitors in these 3-Packs also have solid Google review ratings and more than enough reviews* that most potential clients searching these keywords will most likely call and retain one of these law firms.

*Google (and other) reviews are significant and key to not only getting more phone leads, but also higher conversions; that is, converting more leads to new clients because not only do about 92% of people read online reviews prior to making a decision, roughly  85% of people, including potential clients, trust online reviews from complete strangers as much as a personal recommendation from a family member or friends.

In other words, there's really no reason for potential leads to click on "View all" for these keywords.  Instead, they'll most likely select and call one of your competitors within each of these 3-Packs, thus causing you to (continue to) miss out on countless leads and clients that could otherwise be yours if (and when) your GMB listing is found in the 3-Pack...for these, along with many other keywords, whether for personal injury, including car accidents and/or other types of cases, clients and practice areas.

Having said that, it's logical to think you'd like your GMB listing to be found in the 3-Pack for these and many other high-intent keywords, right?

And, wouldn't it be extremely valuable if you could quantify what ranking in the 3-Pack could mean to your firm from a lead generation and client acquisition perspective, along with an estimated return on investment ("ROI") for investing in your GMB listing's increased online visibility?

We think so too, which is why we developed our Google Maps SEO ROI calculator. This calculator estimates your additional monthly and annual leads and new clients, along with your potential additional annual fee revenue (both on a contingency and non-contingency fee basis), ROI and more, based on:

i) the number of monthly Google searches for your primary keyword(s)...the most popular high-intent "buyer" keyword(s) potential clients use to find your legal services via your GMB listing;
ii) your average gross fee per client (reduced to 1/3 for ROI purposes for contingency fee-based cases only);
iii) your lead to client conversion (or closing) rate; and
iv) your monthly Maps SEO investment

To give you an example of what is possible for your firm, we ran the following scenario with the two above keywords and these assumptions:

a) 5,300 combined monthly searches
b) $10,000 - average gross fee per client
c) 25% conversion rate, and
d) $2,500 monthly SEO investment (this fee is only an assumption, not necessarily actual cost)

Watch the following 25-second video clip to see us run this ROI calculation for: i) both keywords; and ii) the keyword "los angeles car accident lawyer" only:
Based on the above assumptions for these two keywords, your estimated monthly results for contingency fee-based clients are as follows:

- 318 Additional New Phone Leads Per Month
- 80 Additional New Clients Per Month
- $266,667 Additional Net (1/3rd) Fee Revenue Per Month ($800,000 gross)
- 10,667% ROI

...And your estimated annual results for contingency fee-based clients are:

- 3,816 Additional New Phone Leads Per Year
- 960 Additional New Clients Per Year
- $3,200,000 Additional Net Fee Revenue Per Year ($9,600,000 gross)
- 10,667% ROI

Note: For any non-contingency fee-based clients, your estimated monthly and annual additional net fee revenue and ROI would be three times (3X) that for contingency fee-based clients.

For Keyword "Los Angeles Car Accident Lawyer" Only: 

Here's your monthly estimate for this keyword only:

- 144 Additional New Phone Leads Per Month
- 36 Additional New Clients Per Month
- $120,000 Additional Net (1/3rd) Fee Revenue Per Month ($360,000 Gross)
- 4,800% ROI

...And your annual estimate for this keyword only:

- 1,728 Additional New Phone Leads Per Year
- 432 Additional New Clients Per Year
- $1,440,000 Additional Net Fee Revenue Per Year ($4,320,000 Gross)
- 4,800% ROI

While the above figures are estimates, they quantify what is possible when your main office's GMB listing ranks for just two keywords, los angeles car accident lawyer and los angeles personal injury lawyer or...

...Ranks for even just one MVA-related keyword, los angeles car accident lawyer.

Imagine if your:

-Main office's GMB listing ranked for several high-intent keywords, which would open up the opportunity for many more phone leads;
-Actual average client value is higher than $10,000;
-Actual conversion rate is higher than the 25% we used;
-More than one of your GMB listings is in the 3-Pack for relevant high-intent keywords potential clients are searching in other cities you have offices...

Our point is that increasing your GMB listing(s) online visibility for high-intent keywords represents a massive opportunity for your firm to take advantage of and leverage to take your firm to the next level and beyond, and all for a very reasonable monthly investment, especially when compared to your huge upside potential.

At this point, I highly recommend you input, if known, your actual figures and/or percentages into our GMB SEO ROI calculator below so you can see your own estimates and what it can mean to your firm when your GMB listing(s) are in the 3-Pack for relevant high-intent keywords.
Google Maps SEO ROI Calculator
(For Contingency and Non-Contingency Fee-Based Law Firms)
Disclaimer: For educational purposes only

Directions: Double-click on blue cells to enter actual or estimated figures and percentage: 
Accelerated Maps SEO and Other Leads Service Options
Mike, thanks again for taking your valuable time to review this custom page personalized to you and your law firm; it was created only after very careful research, examination and analysis of actual market data, estimated relevant metrics and other related information.

We trust you found this informative, beneficial and see the great value in having your GMB listing(s) found in the 3-Pack for keywords prospects search to find your legal services and the many opportunities your firm can have to work with and help many additional clients with their respective legal issues.

To take advantage of one of your big opportunities, as explained in detail above, we have a proven solution for getting more exclusive phone leads, clients and fee revenue while achieving more than a satisfactory ROI:

Our Accelerated Google Maps Local Search Engine Optimization Service ("Accelerated Maps SEO").

With our Accelerated Maps SEO service, we start every client's new service by accelerating six (6) months of Maps SEO work and complete it within 60-90 days of your start date.  Actual completion time typically averages around 65-75 days depending on several factors, including competition, keywords and more.

By safely expediting large amounts of SEO work upfront and in a compressed timeframe, you can get significantly faster results as compared to non-accelerated Maps optimization. By doing so, you can get more exclusive phone leads faster than you would otherwise receive, thus giving you more opportunities to consult with - and convert -more prospects into your newest clients. It is not uncommon for new client campaigns to get very quick results; that is, increased rankings and leads in as soon as 2-3 weeks of your start date.

After completing your acceleration period, you can have significantly increased GMB listing(s) visibility for multiple keywords along with, most importantly, many phone leads on a consistent and ongoing basis. We then continue our work with advanced and maintenance optimization strategies to enhance, solidify and ensure that your GMB listing(s) are galvanized and do not slip in the Google Maps local search results and that your phones ring off the hook with new leads to convert to clients on a continuous basis.

We set up, optimize and actively manage your GMB listing(s) in exchange for a monthly management fee, along with a one-time setup fee, on a per GMB listing basis. We also

Important - We also offer website (organic) SEO, which can 2X-3X+ your page 1 real estate, leading to more traffic, leads, attorneys fees and clients. Please let me know if you're interested in this service, which we do highly recommend (but do not require), when you select our Accelerated Maps SEO service.

Note that we also offer the following additional/alternative lead generation services and solutions:

-  OmniRetargeting - Our highly-effective, economical, fixed monthly fee leads service that generates phone leads by exclusively retargeting your website visitors - those individuals already proven to be interested in your legal services - with online retargeting ads.  In other words, potential leads and clients.

We firmly believe retargeting is a MUST for all qualifying law firms; it’s the only marketing that makes all your other marketing initiatives and campaigns more effective and increases your ROI for each by maximizing the traffic and potential leads generated.

To qualify, you must have a minimum of 200 unique website visitors per month.  After reviewing your website traffic with third-party research software tools, your firm appears to qualify.

However, in reviewing your website and third-party research tools, it appears you're not currently retargeting. In other words, you’re leaving leads, clients and attorneys’ fees on the table that your competitors are currently taking advantage of.

We set up, optimize and actively manage your OmniRetargeting campaign in exchange for a monthly management fee, along with a one-time setup fee. You are responsible for actual monthly retargeting ad spend.

To learn more about retargeting and specifically, how OmniRetargeting is next level retargeting that generates more exclusive phone leads for you to land more and more clients, click here.

- Pay Per Call (PPCall) - PPCall generates highly-targeted, high-intent exclusive phone leads and, as its name suggests, you pay for each qualified lead. These phone leads are a combination of general personal injury, car accident and truck accident leads. Cost is on a per lead basis with a minimum of only ten (10) leads paid in advance to start.

- Pay Per Click (PPC) - Google Ads (formerly AdWords) PPC, which is managed by our Google-certified Premier Partner expert team*, also generates highly-targeted, high-intent, exclusive phone leads, plus web form submit leads. We set up, optimize and actively manage your Google Ads and Ads account in exchange for a monthly management fee, along with a one-time setup fee. You are responsible for actual monthly ad spend. Fees and costs vary depending on your monthly ad spend, which is agreed to and set prior to starting service.

*Google Premier Partner - Our lead generation team is a Google-certified Premier Partner, Google’s top designation awarded to only 3% of all agencies providing Google Ads management services to local businesses that demonstrate exceptional Google Ads skills and expertise and, most importantly, consistently deliver client revenue growth, as solely determined by Google. Our team is also Bing Ads certified.

YOUR BENEFITS WITH ALL OUR EXCLUSIVE LEADS SERVICES INCLUDE:

•No Contracts: Cancel anytime with 15 days advance notice to properly wind down your campaign(s)
•No Minimum Number of Months Required: Cancel anytime with 15 days advance notice
•100% Exclusive Leads: We never share your leads with any other law firm, lawyer and/or any other person or party
•Monthly Reporting
•Quarterly Conference Calls: Review current campaign results and discuss future campaign goals and plans
•And Mor

With any one or more of our above leads services, we can help you get more leads to convert to new clients and additional attorney fee revenue to take your firm to the next level. And, when you elect and have us run and manage two (2) or more services simultaneously, we provide discounted pricing for the second and all additional services until such time only one (1) service is in effect.

To learn more and/or ask us any questions about our leads services, Google Maps SEO ROI calculator and/or anything else regarding law firm marketing, call or email me now, at:

Anthony Devine
Founder & Owner | eDigitalWave

Owner | PinPoint Local
(843) 290-9950
awdevine@edigitalwave.com
anthony.devine@pinpointlocal.com
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