As you see immediately above, your GMB listing is currently not found in the above 3-Packs for either of these high-value keywords.
To find your listing, a prospect must bypass the 3-Pack listings, click or tap (on mobile) on the "View all" link at the bottom of both 3-Packs (see arrows pointing to links in above images) and keep scrolling down to find your specific GMB listing in the #27 ranking position for "orlando personal injury attorney" and #36 for "orlando car accident attorney" then click on your listing.
The likelihood of either of those scenarios occurring is virtually nil because each of your above competitors in these 3-Packs have solid Google review ratings and more than enough reviews for prospective clients to read and reach a decision on which firm to call to discuss their matter.
It's important to note that Google (and other) reviews are very significant and key to not only getting more phone leads, but also higher conversions; that is, converting more leads to new clients as about 80% of people - including potential clients - trust online reviews from complete strangers as much as a personal recommendation from a family member or friends.
In other words, there's really no reason for potential leads to click on "View all" for these keywords. Instead, they very most likely will select and call one of your competitors within each of these 3-Packs, thus causing you to (continue to) miss out on countless leads and clients that could otherwise be yours if (and when) your GMB listing is found in the 3-Pack for these, along with many other keywords, whether for personal injury, including car accidents, and/or other types of cases, clients and/or practice areas, such as family law, criminal defense, etc.
Now that you have an idea of the sheer number of potential clients you're currently missing out on, I'm sure you're interested and would like your GMB listing to be found in the 3-Pack for these and many other high-value, targeted keywords, right?
And, wouldn't be very helpful if you could quantify what ranking in the 3-Pack could mean to your firm from a lead generation and client acquisition perspective, along with your estimated return on investment ("ROI") for investing in your GMB listing's increased online visibility?
We thought so too, which is why we developed our Google Maps SEO ROI calculator that estimates your additional leads and new clients on a monthly and annual basis, along with your estimated additional fee revenue, ROI and more, when you rank for different keywords in the 3-Pack, and based on:
i) the number of monthly Google searches for your primary keyword(s); that is, the most popular keyword(s) potential clients use to find your legal services via your GMB listing;
ii) your average gross fee per client (reduced to 1/3 for ROI purposes for contingency fee-based cases only);
iii) your lead to client conversion (or closing) rate; and
iv) your monthly SEO investment
To give you an example of what is possible for your firm when your GMB listing is ranked in the 3-Pack for just the two (2) above keywords, we ran the following scenario with these assumptions:
a) 1,440 Monthly Searches
b) $10,000 Average Gross Fee Per Client
c) 30% Conversion Rate, and
d) $2,000 Monthly SEO Investment
Watch the following short video (click to start) we recorded to see us run this ROI calculation live (and which you may also calculate your own estimate further down this page):>