As you can see above, your main office's GMB listing is currently not found in either 3-Pack for these high-value keywords.
To find your GMB listing, a prospect needs to bypass the 3-Pack listings, click or tap (on mobile) on the "View all" link at the bottom of each 3-Pack (see arrows pointing to links in above images), go to page 4 of. the search results and scroll down to find your listing in the #75 ranking position for "portland personal injury lawyer," then click on your listing; and, go to page 1 and scroll down to #8 for "portland car accident attorney," then click on your listing.
At this moment, the likelihood of this scenario occurring for "portland personal injury lawyer" is effectively none as each of your above competitors in the this 3-Pack have solid Google review ratings and more than enough reviews that most potential clients searching this keyword will end up calling one of these law firms.
That's because Google (and other) reviews are very significant and key to not only getting more phone leads, but also higher conversions; that is, converting more leads to new clients as 85% of people - including potential clients - trust online reviews from complete strangers as much as a personal recommendation from a family member or friends.
Unless (and until) you properly optimize your GMB listing for this and other high-value keywords, you will continue to miss out on countless leads and clients that could otherwise be yours.
However, given that you're currently ranked #8 for "portland car accident attorney," I would expect, with Accelerated Maps SEO (as defined below), to move your GMB listing into the 3-Pack for this keyword very quickly. After this occurs, you can get your phone ringing with more exclusive car accident leads every month.
Having said the above, I'm sure you'd like your GMB listing to be found in the 3-Pack for these and many other keywords, right? It's basically the only thing holding back the floodgates of many exclusive phone leads.
To better understand the financial impact your GMB listing can have on your firm, wouldn't it be great if you could quantify what ranking in the 3-Pack could mean to your firm from a lead generation and client acquisition perspective?
And also the estimated return on investment ("ROI") for investing in your GMB listing's increased online visibility?
We thought so too, which is why we developed our Google Maps SEO ROI calculator, which estimates your monthly and annual additional leads and new clients, along with your additional fee revenue (both on a contingency and non-contingency fee basis), your ROI and more, based on:
i) the number of monthly Google searches for your primary keyword(s); that is, the most popular keyword(s) potential clients use to find your legal services via your GMB listing;
ii) your average gross fee per client (reduced to 1/3 for ROI purposes for contingency fee-based law firms only);
iii) your lead to client conversion (or closing) rate; and
iv) your monthly Maps SEO investment
To give you an example of what is possible for your firm, we ran the following scenario using the total monthly search volume of the two above keywords, along with these assumptions:
a) 650 monthly searches
b) $10,000 - average gross fee per client
c) 30% conversion rate, and
d) $1,500 monthly SEO investment
Watch the following 15-second video clip to see us run this ROI calculation for both keywords:>