As shown above, your GMB listing is not found in the above 3-Packs for either of these high-value, intent-based keywords. That's because your listing is not properly optimized for these (and other) high-intent, valuable keywords prospective clients are searching Google for daily.
To find your listing, a prospect must bypass the 3-Pack listings, click or tap (on mobile) on the "View all" link at the bottom of both 3-Packs (see orange arrows pointing to links in above images) and keep scrolling...and scrolling down to find your specific GMB listing in the #69 ranking position for "charlotte personal injury lawyer," then click on your GMB listing. And actually, for the keyword "charlotte car accident lawyer," your listing is not even found in the search results.
The likelihood of a prospect finding your GMB listing for the first keyword is virtually nil because all of your competitors in these above 3-Packs have solid Google review ratings and more than enough reviews for prospective clients to read and reach a decision on which firm to call to discuss their matter.
For the other keyword, charlotte car accident lawyer, the likelihood is zero because Google isn't even showing your GMB listing in its results for this keyword.
It's important to note that Google (and other) reviews are very significant and key to not only getting more phone leads, but also for higher conversions; that is, converting more leads to new clients as about 90% of people - including potential clients - read reviews and, about 80% trust online reviews from complete strangers as much as a personal recommendation from a family member or friends.
In other words, there's no reason for potential leads to click on "View all" for these keywords. Instead, they very most likely will select and call one of your competitors within each of these 3-Packs, thus causing you to (continue to) miss out on countless leads and clients that could otherwise be yours if (and when) your GMB listing is found in the 3-Pack for these, along with many other keywords, whether for personal injury, including car accidents, and/or other types of cases, clients and/or practice areas.
Now that you have an idea of the leads and potential clients your currently missing out on, I'm sure you're interested in having your GMB listing found in the 3-Pack for these and many other high-value, targeted keywords, right?
And, wouldn't be helpful to quantify what ranking in the 3-Pack could mean to your firm from a lead generation and client acquisition perspective, along with your estimated ROI for investing in your GMB listing's increased online visibility?
We thought so too, which is why we developed our proprietary Google Maps 3-Pack Phone Leads, New Client ROI calculator, which estimates your additional leads and new clients on a monthly and annual basis, along with your estimated additional fee revenue, ROI and more, when your GMB listing ranks in the 3-Pack for relevant keywords.
To calculate your estimated monthly and annual leads, new clients, additional fees and ROI, we utilize the following:
i) the number of monthly Google searches for your primary keywords; that is, the most popular keyword(s) potential clients use to find your legal services;
ii) your average gross fee per client (reduced to 1/3 for contingency fee-based cases);
iii) your lead to client conversion (or closing) rate; and
iv) your monthly GMB listing optimization investment
To show you what is possible when your GMB listing is ranked in the 3-Pack for the two (2) above and related keywords, we ran the following scenario with these assumptions:
a) 1,700 Monthly Searches
b) $10,000 Average Gross Fee Per Client
c) 30% Conversion Rate, and
d) $2,500 Monthly GMB Listing SEO Investment**
**For calculation purposes only. Actual fee based on several factors, including, market, competition, number of keywords,
Please watch the following short video (click to start) we recorded for you to see us calculate and explain your estimates live (and which you may also do with our calculator which is further down this page):>