Turn Google Maps and Your Firm's Google My Business ("GMB") Listing into Your Own Phone Leads and Client Acquisition Machine

Chris Grubbs, President of Business Development
The Law Office of Justice H. Campbell, PLLC
March 26, 2021


Thanks again for your interest in our law firm leads services. I'm following up our call last month to provide you with valuable information regarding one of our law firm lead services.

Below you will find your custom report revealing how to get up to 100-200+ new phone leads per month with your firm's Google My Business ("GMB") listing, along with suggestions and recommendations, to generate even more leads and new clients month in and month out.

You will also learn how your firm has the very realistic opportunity to add up to an additional $1,240,000 or more in net fee revenue per year from only your GMB listing.
Not only can your GMB listing generate a flood of ongoing exclusive phone leads each month, along with online form submissions, these leads can be significantly less on a cost-per-lead basis as compared to other lead services, such as Google Ads pay-pay-click ("PPC") and pay-per-call ("PPCall").
Google Maps Local Search Results (aka "3-Pack"):

Your Key to More Phone Leads and New Clients  
By leveraging and taking advantage of your GMB listing, your firm can add up to an additional 100-200+ exclusive phone leads every month...

...Just like our personal injury law firm client here who we generated 208 phone leads for with their GMB listing in only 28 days:
When it comes to law firm lead generation and new client acquisition, we find that nothing beats the potential, power and profitability of having your GMB listing found in the top three (3) Google Maps local search results (the “3-Pack”) when potential clients are searching for your legal services online, especially when considering roughly 88% of people start a search on Google.

And, for a majority of searches for local services, including legal services, the 3-Pack is the only place/location potential clients review prior to deciding which law firm to call and retain for their respective cases and matters.

That's because your GMB listing provides everything prospects want/need to make their decision whether to call you or one of your competitors to discuss their case or matter, including, your firm's:

- Name
- Address
- Phone Number
- Website URL
- Business Hours
- Directions
- Law Firm Description
- Legal Category
- Google Reviews
- Google Reviews Rating
- Appointment Booking
- Q&A
- Messaging (New)
- Posting
-And More

Because GMB listings have everything prospects want/need to make their decision which firm to call, it is an absolute must to increase your GMB listing's online visibility in the 3-Pack for as many relevant, highly-searched keywords as possible to give your firm the ultimate advantage over your competition and generate an ongoing flow of phone leads like shown above.

If you don't?

You will continue leaving countless phone leads, new clients and legal fees on the table for your competitors to happily take advantage of, which as you will see below, they are currently doing...and I suspect have been for a long time.

Now just like physical real estate, when it comes to online digital real estate, it's also all about location, location, location. Location is your key to online domination and success.

And to generate an ongoing flood of phone leads, your digital assets, including, most importantly, your GMB listing, need to be found on the single-most valuable online/virtual real estate location, bar-none:

Page 1 of Google.

For your GMB listing, that "location" on page 1 is the 3-Pack...for as many keyword phrases your potential clients are searching Google for to find your legal services in and around Charlotte.

The 3-Pack is the prime location and position for you to dominate your competitors as well as to generate endless exclusive phone leads and scale your firm to the next level.

Google Maps local search traffic is also the single-most valuable online traffic source for you to convert from cold traffic to exclusive phone leads and new clients because of each searcher’s "intent."

For example, when a prospect searches Google for one of your practice area's keywords, such as “charlotte personal injury lawyer,"  which gets about 390 monthly Google searches (per Google's Keyword Planner Tool), he or she is most likely researching and/or intending to find a Charlotte area personal injury lawyer or law firm to consult with and potentially help them and/or a loved one with a personal injury-related case or claim.

Additionally, for car accident cases/clients, "charlotte car accident lawyer" which gets about 320 monthly Google searches each month or, about 710 combined monthly Google searches for just these two keywords, as shown here:
As the two images above show, just a few variations of these keywords total about 1,700 monthly Google searches and, when combined with other related keywords, there are up to thousands of potential clients searching for your legal services each month that you're currently missing out on.

This is due to your GMB listing not ranking highly (or at all) in the current 3-Pack results, for these keywords (and many others), as shown here:
Charlotte Personal Injury Lawyer (390 Searches/Mo)
Your GMB Listing's Current Ranking: #47
Your Website's Current Ranking: #53
Charlotte Car Accident Lawyer (320 Searches/Mo)
Your GMB Listing's Current Ranking: Not Ranked
Your Website's Current Ranking: Not Top 100
As shown above, your GMB listing is not found in the above 3-Packs for either of these high-value, intent-based keywords. That's because your listing is not properly optimized for these (and other) high-intent, valuable keywords prospective clients are searching Google for daily.

To find your listing, a prospect must bypass the 3-Pack listings, click or tap (on mobile) on the "View all" link at the bottom of both 3-Packs (see orange arrows pointing to links in above images) and keep scrolling...and scrolling down to find your specific GMB listing in the #69 ranking position for "charlotte personal injury lawyer," then click on your GMB listing. And actually, for the keyword "charlotte car accident lawyer," your listing is not even found in the search results.

The likelihood of a prospect finding your GMB listing for the first keyword is virtually nil because all of your competitors in these above 3-Packs have solid Google review ratings and more than enough reviews for prospective clients to read and reach a decision on which firm to call to discuss their matter.

For the other keyword, charlotte car accident lawyer, the likelihood is zero because Google isn't even showing your GMB listing in its results for this keyword.

It's important to note that Google (and other) reviews are very significant and key to not only getting more phone leads, but also for higher conversions; that is, converting more leads to new clients as about 90% of people - including potential clients - read reviews and, about 80% trust online reviews from complete strangers as much as a personal recommendation from a family member or friends.

In other words, there's no reason for potential leads to click on "View all" for these keywords.  Instead, they very most likely will select and call one of your competitors within each of these 3-Packs, thus causing you to (continue to) miss out on countless leads and clients that could otherwise be yours if (and when) your GMB listing is found in the 3-Pack for these, along with many other keywords, whether for personal injury, including car accidents, and/or other types of cases, clients and/or practice areas.

Now that you have an idea of the leads and potential clients your currently missing out on, I'm sure you're interested in having your GMB listing found in the 3-Pack for these and many other high-value, targeted keywords, right?

And, wouldn't be helpful to quantify what ranking in the 3-Pack could mean to your firm from a lead generation and client acquisition perspective, along with your estimated ROI for investing in your GMB listing's increased online visibility?

We thought so too, which is why we developed our proprietary Google Maps 3-Pack Phone Leads, New Client ROI calculator, which estimates your additional leads and new clients on a monthly and annual basis, along with your estimated additional fee revenue, ROI and more, when your GMB listing ranks in the 3-Pack for relevant keywords.

To calculate your estimated monthly and annual leads, new clients, additional fees and ROI, we utilize the following:

i) the number of monthly Google searches for your primary keywords; that is, the most popular keyword(s) potential clients use to find your legal services;

ii) your average gross fee per client (reduced to 1/3 for contingency fee-based cases);

iii) your lead to client conversion (or closing) rate; and

iv) your monthly GMB listing optimization investment

To show you what is possible when your GMB listing is ranked in the 3-Pack for the two (2) above and related keywords, we ran the following scenario with these assumptions:

a) 1,700 Monthly Searches
b) $10,000 Average Gross Fee Per Client
c) 30% Conversion Rate, and
d) $2,500 Monthly GMB Listing SEO Investment**

**For calculation purposes only. Actual fee based on several factors, including, market, competition, number of keywords,

Please watch the following short video (click to start) we recorded for you to see us calculate and explain your estimates live (and which you may also do with our calculator which is further down this page):
Based on the above assumptions, your estimated monthly and annual new leads, clients and net fee revenue and ROI results are as follows:

Monthly Contingency Fee-Based Estimate:

- 102 Additional New Phone Leads Per Month
- 31 Additional New Clients Per Month
- $103,333 Additional Net Fee Revenue Per Month ($310,000 gross)
- 4,133% ROI

Annual Contingency Fee-Based Estimate:

- 1,224 Additional New Phone Leads Per Year
- 372 Additional New Clients Per Year
- $1,240,000 Additional Net Fee Revenue Per Year
- 4,133% ROI

*Important: Your estimates may be higher or lower depending on your assumptions and/or fee arrangements.

With an estimated $1,240,000 in additional annual net fee revenue when ranking your GMB listing in the 3-Pack for these high-value keywords, we suspect you'd be very pleased with this or a similar result, correct?

Even at just half of this new annual net fee estimate, or $620,000, this could be a real game-changer for you.

These estimates quantify and reveal what is possible for your firm when your GMB listing ranks in the 3-Pack for high-value, intent-based keywords like charlotte personal injury lawyer, charlotte car accident lawyer and other related keywords.

Now imagine when your GMB listing ranks for these, along with additional keywords in one (1) or more additional practice areas, opening up the opportunity for many more leads; and/or your actual average client value is more than $10,000 and/or one of more new clients results in a 6-7 figure settlement or verdict; and/or your actual conversion rate is higher than 30%, which is entirely reasonable when you have a solid initial consult/intake process in place; etc.

Our point is that increasing your GMB listing's online visibility into the Google Maps' 3-Pack represents a massive opportunity you're currently missing out on. However, when you properly leverage and optimize your GMB listing, you can (finally) take advantage of it and take your firm to the next level in 2021 and beyond.

We highly recommend you input, if known, your actual figures and/or percentages into our calculator below to see your own estimates and what it can mean to your firm when your GMB listing is in the 3-Pack for relevant keywords like those above.
Google Maps SEO ROI Calculator
(For Contingency and Non-Contingency Fee-Based Law Firms)
Disclaimer: For educational purposes only

Directions: Double-click on blue cells to enter actual or estimated figures and percentage: 
Accelerated Maps SEO Leads Service
Chris, thanks again for taking your valuable time reviewing this custom page and report prepared for you and your law firm.

I trust you found the foregoing informative, beneficial and see the great value in having your GMB listing in the 3-Pack for keywords prospects search for everyday to find your legal services.

To take advantage of your big opportunity, we have our proven solution to getting more exclusive phone leads, clients and fee revenue while achieving a significant ROI and taking your firm to the next level and beyond:

Our Accelerated GMB Listing Search Engine Optimization ("SEO") Leads Service ("Accelerated Maps SEO Leads")

With our Accelerated Maps SEO Leads service, we start every client's new service by accelerating six (6) months of Maps SEO work on your GMB listing and complete it within 60-90 days of your start date.  Actual completion time typically averages between about 55-75 days depending on several factors, including competition, keywords and more.

By safely accelerating large amounts of SEO work upfront, you can get significantly faster results as compared to non-accelerated GMB listing optimization. That is, more phone leads faster than you would otherwise receive, thus giving you more opportunities to consult with and convert more prospects into your newest clients.

After completing your acceleration period, you can anticipate your GMB listing having significantly increased visibility in the 3-Pack results for up to several keywords, resulting in more and more phone leads. We then continue our work with ongoing and advanced optimization strategies to enhance, solidify and ensure that your GMB listing is galvanized and does not slip in the Google Maps local search results and that your GMB listing has your phones ringing off the hook with new leads to convert to clients week after week, month after month.

Note that for all our services, including our Accelerated Maps SEO Leads service, we never require any long-term contracts and only ask for 30 days advance notice to properly ramp down our service. We also provide you with detailed monthly reporting and, at your option, quarterly (or more frequent) conference calls to discuss results, future planning, goals and objectives and more.

Exclusivity: Unlike some digital agencies, we NEVER work simultaneously with more than one (1) client in the same “market + practice area” as it is, in my opinion, unethical, immoral and akin to pitting two (2) law firms against one another where only one (1) can be #1.

Call or email now to discuss our Accelerated Maps SEO Leads service and how you can lock in your exclusive spot with us before one of your competitors does:

Anthony Devine
Founder & Owner | eDigitalWave
Mobile: (843) 290-9950
Email: awdevine@edigitalwave.com

P.S. Want to double (2X) your exposure on page 1 of Google for even more phone and online form leads? You can…with our organic (website) SEO service.

We also have additional law firm lead services. To learn more, 
click here.
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