Turn Your Google My Business Page into an Exclusive Phone Leads and Client Acquisition Machine!

For: Russ Berman, Esq., Theodore Berman, Esq. & 
Evan Golden, Chief Marketing Officer 
 Berman Law Group
Russ, Theodore and Evan,

I promise the time you spend on this page will be time well spent as I reveal how your firm can very realistically add up to $720,000 or more of additional net fee revenue each year.

You may do so by taking advantage of a big opportunity your firm is currently missing out on that can add up to an additional 100-200+ exclusive phone leads each and every month (per office GMB listing) for your firm...

...Just like our law firm client here, which we helped generate 208 phone leads for in just 28 days for a single office:

How are we able to generate 200+ phone calls in under one month for a single location law office using just one lead generation strategy?

Simple. When it comes to digital marketing for law firms (and most all other industries), nothing beats the potential, power and profitability of having your Google My Business ("GMB") listing(s)* found in the top three Google Maps local search results (“3-Pack”) when potential clients are searching online for your legal services.

*Comment: Google allows local businesses, including law firms, to have one (1) GMB listing per office or location. While we are referencing only one location on this page, the subject matter applies to all your GMB listings, meaning your results could be amplified when you utilize this lead generation and client acquisition strategy on more than one GMB listing.

In many instances, the 3-Pack is the only place potential clients look at before making their decision on which firm to call and retain for their respective cases.

This makes increasing your GMB listing's online visibility into the 3-Pack a must if you want your firm to continue to grow and prosper.

If you don't, you will (continue to) leave leads, clients and fees on the table for your competitors to happily take advantage of.

When your GMB listing is in the 3-Pack for keywords prospects search to find your legal services, you’re in prime position to dominate your market, generate endless exclusive phone leads and scale your firm to the next level and beyond.

After all, Google Maps local search traffic is the single-most valuable online traffic source for law firms to convert from cold traffic to exclusive phone leads and clients because of each searcher’s "intent."

For example, when a person searches Google for one of your keywords, such as “boca raton personal injury lawyer," he or she is most likely researching and/or intending to find a Dallas area personal injury lawyer or law firm to consult with and potentially help them and/or a loved one with a personal injury-related case or claim.

This keyword alone gets about 590 monthly Google searches per Google's Keyword Planner Tool.

Additionally, another one of your valuable keywords, "car accident lawyer boca raton," gets another 390 monthly Google searches, or about 980 combined monthly Google searches for just these two keywords alone, as shown here:
Here are the current 3-Pack results, along with your Boca Raton office's GMB Listing's rankings (in red) for these two, high-intent, high-value keywords:
Boca Raton Personal Injury Lawyer (590/Mo Searches)
Your GMB Listing's Current Ranking: #5
Car Accident Lawyer Boca Raton (390/Mo Searches)
Your GMB Listing's Current Ranking: #9
As you can see, your Boca Raton GMB listing is currently not found in either 3-Pack.

To be found, a prospect needs to click or tap (on mobile) on "View all" to find your GMB listing, which is currently in the #5 and #9 positions, respectively.

And while your GMB listing's rankings for these keywords may not seem bad overall, the likelihood of any prospects clicking/tapping on "View all" and visiting your listing falls somewhere between slim and nil.

That's because each of your above competitors have excellent Google review ratings and plenty of reviews, which is key to not only getting phone leads, but also higher conversions; that is, converting more leads to new clients as   85% of people - potential clients - trust online reviews from complete strangers as much as a personal recommendation from family and friends.

In other words, there's no reason for an overwhelming majority of potential leads to click on "View all" for either of these keywords.  Instead, they very likely will select and call one of your competitors, thus causing you to (continue to) miss out on countless leads and clients that could otherwise be yours if (and when) your GMB listing is found in the 3-Pack for these and many other keywords, whether for personal injury, including car accidents, and/or other types of cases, clients and practice areas.

I'm sure you'd like your GMB listing to be found in the 3-Pack for these and many other keywords, right?

And, wouldn't be great if you could quantify what ranking in the 3-Pack could mean to your firm from a lead generation and client acquisition perspective, along with an estimated return on investment ("ROI") for investing in your GMB listing's increased online visibility?

We thought so too, which is why we developed our Google Maps SEO ROI calculator, which estimates your monthly and annual additional leads and new clients, along with your additional fee revenue (both on a contingency and non-contingency fee basis), ROI and more, based on:

i) the number of monthly Google searches for your primary keyword(s); that is, the most popular keyword(s) potential clients use to find your legal services via your GMB listing;
ii) your average gross fee per client (reduced to 1/3 for ROI purposes for contingency fee-based law firms only);
iii) your lead to client conversion (or closing) rate; and
iv) your monthly Maps SEO investment

To give you an example of what is possible for your firm, we ran the following scenario using the total monthly search volume of the two above keywords, along with these assumptions:

a) 980 monthly searches
b) $10,000 - average gross fee per client
c) 30% conversion rate, and
d) $2,000 monthly SEO investment (this fee is only an assumption, not necessarily actual cost)

Watch the following 5-second video clip to see us run this ROI calculation in under 5 seconds:
 Based on the above assumptions, your estimated monthly results for contingency fee-based clients are as follows and... Remember, these estimates are just for the two above keywords; you can get leads from (many) more keywords:

- 59 Additional New Phone Leads Per Month
- 18 Additional New Clients Per Month
- $60,000 Additional Net (1/3rd) Fee Revenue Per Month ($180,000 gross)
- 3,000% ROI

...And annualized, your estimated annual results for contingency fee-based clients are:

- 708 Additional New Phone Leads Per Year
- 216 Additional New Clients Per Year
- $720,000 Additional Net Fee Revenue Per Year
- 3,000% ROI

Note: For non-contingency fee-based clients, your estimated monthly and annual additional net fee revenue and ROI would be three times (3X) that for contingency fee-based clients.

While these figures are estimates, they quantify and reveal what is possible when your Boca Raton GMB listing ranks for just two keywords, boca raton personal injury lawyer and car accident lawyer boca raton.

Imagine if your Boca Raton GMB listing ranked for more keywords opening up the opportunity for many more leads; and/or your actual average client value is higher than $10,000; and/or your actual conversion rate is higher than 30%; and/or more than one of your GMB listings is found in the 3-Pack for relevant keywords potential clients are searching in other cities you have offices in, etc.

Our point is that increasing your GMB listing(s) online visibility represents, as we stated at the beginning of this page, a massive opportunity for your firm to leverage, take advantage of and take your firm to the next level and beyond.

I highly recommend you input, if known, your actual figures and/or percentages into our calculator below so you can see your own estimates and what it can mean to your firm when your GMB listing(s) are in the 3-Pack for relevant keywords:
Google Maps SEO ROI Calculator
(For Contingency and Non-Contingency Fee-Based Law Firms)
Disclaimer: For educational purposes only

Directions: Double-click on blue cells to enter actual or estimated figures and percentage: 
Gentlemen, thank you for taking your valuable time to review this custom page personalized to you and your law firm; it was created only after very careful research, examination and analysis of actual market data, estimated relevant metrics and other related information.

We trust you found this informative, beneficial and see the great value in having your GMB listing(s) found in the 3-Pack for keywords prospects search to find your legal services and potentially work with and help them with their respective legal issues.

If you want to take advantage of your big opportunity, there really is a simple, proven solution to getting more exclusive phone leads, clients and fee revenue while achieving more than a satisfactory ROI and taking your firm to the next level and beyond:

Our Accelerated Google Maps Local Search Engine Optimization Service ("Accelerated Maps SEO").

With our Accelerated Maps SEO service, we start every client's new service by accelerating six (6) months of Maps SEO work and complete it within 45-90 days of your start date.  Actual completion time averages between about 55-70 days and depends on several factors, including competition, keywords and more.

By front-loading and safely accelerating large amounts of SEO work, you can get significantly faster results as compared to non-accelerated Maps optimization. That is, more phone leads faster than you would otherwise receive, thus giving you more opportunities to consult with and convert more prospects into your newest clients. It is not uncommon for new client campaigns getting quick results; that is increased rankings and leads in as soon as 5-7 days to 2-3 weeks.

After completing your acceleration period, you can anticipate having increased GMB listing(s) visibility for multiple keywords and many phone leads. We then continue our work with ongoing and advanced optimization strategies to enhance, solidify and ensure that your GMB listing(s) are galvanized and do not slip in the Google Maps local search results and that your GMB listing(s) has your phones ringing off the hook with new leads to convert to clients.

Note that for all our services, including Accelerated Maps SEO, we do not require contracts or monthly minimums and only ask for 15 days advance notice to ramp down and cease our service. We also provide you with detailed monthly reporting and, at your option, quarterly (or more frequent) conference calls to discuss results, future planning, goals and objectives and more.

To learn more and/or ask us any questions about our Google Maps SEO ROI calculator, our Accelerated Maps SEO service and/or anything else regarding law firm marketing, call or email us now, at:

Anthony Devine
Founder & Owner | eDigitalWave
(843) 290-9950
awdevine@edigitalwave.com

To schedule a call on our calendar, click here.
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