As you can see, your Boca Raton GMB listing is currently not found in either 3-Pack.
To be found, a prospect needs to click or tap (on mobile) on "View all" to find your GMB listing, which is currently in the #5 and #9 positions, respectively.
And while your GMB listing's rankings for these keywords may not seem bad overall, the likelihood of any prospects clicking/tapping on "View all" and visiting your listing falls somewhere between slim and nil.
That's because each of your above competitors have excellent Google review ratings and plenty of reviews, which is key to not only getting phone leads, but also higher conversions; that is, converting more leads to new clients as 85% of people - potential clients - trust online reviews from complete strangers as much as a personal recommendation from family and friends.
In other words, there's no reason for an overwhelming majority of potential leads to click on "View all" for either of these keywords. Instead, they very likely will select and call one of your competitors, thus causing you to (continue to) miss out on countless leads and clients that could otherwise be yours if (and when) your GMB listing is found in the 3-Pack for these and many other keywords, whether for personal injury, including car accidents, and/or other types of cases, clients and practice areas.
I'm sure you'd like your GMB listing to be found in the 3-Pack for these and many other keywords, right?
And, wouldn't be great if you could quantify what ranking in the 3-Pack could mean to your firm from a lead generation and client acquisition perspective, along with an estimated return on investment ("ROI") for investing in your GMB listing's increased online visibility?
We thought so too, which is why we developed our Google Maps SEO ROI calculator, which estimates your monthly and annual additional leads and new clients, along with your additional fee revenue (both on a contingency and non-contingency fee basis), ROI and more, based on:
i) the number of monthly Google searches for your primary keyword(s); that is, the most popular keyword(s) potential clients use to find your legal services via your GMB listing;
ii) your average gross fee per client (reduced to 1/3 for ROI purposes for contingency fee-based law firms only);
iii) your lead to client conversion (or closing) rate; and
iv) your monthly Maps SEO investment
To give you an example of what is possible for your firm, we ran the following scenario using the total monthly search volume of the two above keywords, along with these assumptions:
a) 980 monthly searches
b) $10,000 - average gross fee per client
c) 30% conversion rate, and
d) $2,000 monthly SEO investment (this fee is only an assumption, not necessarily actual cost)
Watch the following 5-second video clip to see us run this ROI calculation in under 5 seconds:>