As you can see, your Dallas GMB listing is currently not in either 3-Pack and unfortunately, not even close to being ranked.
To find your listing, a prospect would need to skip the 3-Pack listings, then click or tap (on mobile) on "View all" for each 3-Pack and go to page 6 to find your GMB listing in the #118th ranking position for "dallas personal injury lawyer" and page 7 in the #123rd position for "dallas car accident lawyer."
The likelihood of either of those scenarios occurring? Virtually non-existent.
Not only are potential leads not going to sift through more than 100 listings to find yours, each of your above competitors in these 3-Packs have excellent Google review ratings and plenty of reviews, which is key to not only getting phone leads, but also higher conversions; that is, converting more leads to new clients as 85% of people - potential clients - trust online reviews from complete strangers as much as a personal recommendation from a family member or friends.
In other words, there's no reason for an overwhelming majority of potential leads to click on "View all" for either of these keywords. Instead, they very likely will select and call one of your competitors, thus causing you to (continue to) miss out on countless leads and clients that could otherwise be yours if (and when) your GMB listing is found in the 3-Pack for these and many other keywords, whether for personal injury, including car accidents, and/or other types of cases, clients and practice areas.
I'm sure you'd like your GMB listing to be found in the 3-Pack for these and many other keywords, right?
And, wouldn't be helpful if you could quantify what ranking in the 3-Pack could mean to your firm from a lead generation and client acquisition perspective, along with an estimated return on investment ("ROI") for investing in your GMB listing's increased online visibility?
We thought so too, which is why we developed our Google Maps SEO ROI calculator that estimates your monthly and annual additional leads and new clients, along with your additional fee revenue (both on a contingency and non-contingency fee basis), your ROI and more when you rank for different keywords in the 3-Pack, based on:
i) the number of monthly Google searches for your primary keyword(s); that is, the most popular keyword(s) potential clients use to find your legal services via your GMB listing;
ii) your average gross fee per client (reduced to 1/3 for ROI purposes for contingency fee-based law firms only);
iii) your lead to client conversion (or closing) rate; and
iv) your monthly SEO investment
To give you an example of what is possible for your firm, we ran the following scenario using the total monthly search volume of the two above keywords, along with these assumptions:
a) 2,600 Monthly Searches
b) $10,000 Average Gross Fee Per Client
c) 30% Conversion Rate, and
d) $2,500 Monthly SEO Investment (this fee is only an assumption, not necessarily actual cost)
Watch the following 5-second video clip to see us run this ROI calculation in under 5 seconds:>