As you can see, your GMB listing is currently not found in the above 3-Pack for this high-value keyword.
To find your listing, a prospect needs to bypass the 3-Pack listings, click or tap (on mobile) on the "View all" link at the bottom of the 3-Pack (see arrow pointing to "View all" link in above image), look through all 20 listings found on the 1st page after the 3-Pack, then continue scrolling down and pick your specific GMB listing in the #29 ranking position for "nyc medical malpractice lawyer," then click on it.
The likelihood of this scenario occurring is virtually nil since each of your above competitors in the 3-Pack have solid Google review ratings and Google reviews.
Google (and other) reviews are very significant and key to not only getting more phone leads, but also higher conversions; that is, converting more leads to new clients as 85% of people - including potential clients - trust online reviews from complete strangers as much as a personal recommendation from a family member or friends.
In other words, there's really no reason for potential leads to click on "View all" for this (and other) keywords your GMB listing is not ranked in the 3-Pack and all your competitors in said 3-Packs have great Google reviews portfolios.
Instead, they most likely will select and call one of your competitors within this 3-Pack, thus causing you to (continue to) miss out on countless leads and clients that could otherwise be yours if (and when) your GMB listing is found in the 3-Pack for this, along with many other med mal-related keywords (and perhaps either additional GMB listings for other office locations and/or keywords for other case types and/or practice areas, such as personal injury, including car accidents.
I'm sure you now see the value in having your GMB listing found in the 3-Pack for "nyc medical malpractice lawyer" and many other keywords, including those in the keywords image above, right?
And, wouldn't be helpful if you could quantify what ranking in the 3-Pack could mean to you and your firm from a lead generation and client acquisition perspective, along with an estimated return on investment ("ROI") for investing in your GMB listing's (or listings' if optimizing more than one) increased online visibility?
We thought so too, which is why we developed our Google Maps SEO ROI calculator which in a few seconds estimates your monthly and annual additional leads and new clients, along with your additional fee revenue (both on a contingency and non-contingency fee basis), your ROI and more when you rank for different keywords in the 3-Pack, based on:
i) the number of monthly Google searches for your primary keyword(s); that is, the most popular keyword(s) potential clients use to find your legal services via your GMB listing;
ii) your average gross fee per client (reduced to 1/3 for ROI purposes for contingency fee-based law firms only);
iii) your lead to client conversion (or closing) rate; and
iv) your monthly SEO investment
To give you an example of what is possible for your firm, we ran the following scenario using the total monthly search volume for "nyc medical malpractice lawyer," along with these assumptions for this one (1) GMB listing:
a) 1,000 Monthly Searches
b) $10,000 Average Gross Fee Per Client
c) 30% Lead Conversion Rate, and
d) $2,500 Monthly SEO Investment
Watch the following short video clip to see us run this ROI calculation in 5 seconds:>