Third and last, but not in the very least at all, you must have and implement a successful and real Google review plan; a Google reviews plan that enables you to get:
i) many Google 5-Star reviews lightning fast; and
ii) a consistent and ongoing flow of 5-star Google reviews over the long-term, along with an overall Google reviews rating as close to 5.0 as possible.
According to BrightLocal's December 2020 review survey, there are many important reasons, including that:
- About 92% of prospects read reviews prior to deciding which lawyer or law firm to call about their case or legal matter;
- Approximately 80% of prospects trust online reviews as much as a personal referral or recommendation from a family member or friend, effectively making Google reviews the 21st century equivalent of your firm's "rainmaker" and Yellow Pages all rolled into one and on steroids;
- 50% of prospects will only consider those reviews written and posted within the past two (2) weeks as relevant and, 86% of prospects believe reviews older than 3 months are not relevant; and
- 52% of people will not consider a law firm with an overall Google review rating of less than 4.0.
Also, according to a recent Harvard study, for every 0.5 (1/2) star improvement to your overall review rating increases revenue by up to 11%, which can be significantly higher when a new client's case or matter turns into a 6- or 7-figure settlement or verdict.
Here's the deal...
...When your Google review portfolio is in order; that is your firm has new, recent and many 5-Star reviews, along with an overall Google review rating of 5.0 or as close as possible...
...You will not only get more leads on an ongoing and predictive basis, you will also have a... ...
...Higher lead-to-client conversion (closing) rate; that is, you will convert more leads to clients...and more attorneys fees.
Thus, your Google reviews goals and objectives are simple and straight-forward:
Get and continue getting as many 5-star Google reviews as possible and increase your overall Google review rating to 5.0 or as close to 5.0 as possible.
If you don't?
You will continue to leave leads, clients and fees on the table for your competitors to continue to take full advantage of.
Also, if you don't take care of your Google reviews, it will be more challenging (and expensive) to get the results you want.
Fortunately, we have our proven Rapid Reviews System and Funnel ("Rapid Reviews") to get 20-75+ 5-Star Google reviews in 5-30 days as well as a non-stop, consistent and ongoing flow of Google reviews with our autopilot Google review funnel feature.
More on Rapid Reviews momentarily. For now, let's continue with...>